Thursday, December 27, 2012

Ancient Ad History (Some Info for You)

A creative and concise look at the origins and history of history through the centuries. Enjoy!

Read here

Wednesday, December 19, 2012

Shoppers Spend $5.5 Billion on Small Business Saturday

by Cheryl Winokur Munk

U.S. consumers surveyed about the event reported spending an estimated $5.5 billion at small businesses on Saturday Nov. 24, according to the Small Business Saturday Consumer Insights Survey from National Federation of Independent Business and American Express.

Read article here

Saturday, December 15, 2012

Social Media Influences Moms' Purchasing Decisions

Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than other women to say they have made a purchase as a result of a recommendation via a social networking site (42% vs. 29%).

Read this informative article here

Wednesday, November 28, 2012

How Web Advertising Works

by Marshall Brain

In this article, we will look at all the different forms of Web advertising in use today, as well as the economics that are driving them, so that you can have a much better understanding of how Web advertising works. Whether you are a casual surfer or someone running your own Web site, you will find this article to be a real eye-opener.

Read his article here

Saturday, November 10, 2012

Hurricane Sandy

We had been offline preparing since 10/27, due to hurricane Sandy. On 10/29 we had a mandatory evacuation from our area, that was subsequently hit hard and almost completely wiped out. I would like to extend my sincerest gratitude and wishes to all who have survived this storm and send our prayers to those who are still in the recovery process. We were blessed in that we had a place to go to (my parents) and that our power was finally restored after 10 days. Although we are still going through some issues and are not 100% back in our home (as of 11/28) we are just grateful that we at least still have a home. Sincerely Patricia

Thursday, October 18, 2012

How to Generate Leads via the Chamber of Commerce

You have a very good reason to join your local chamber of commerce: "One study on consumer preferences found that 63% of consumers prefer to shop and do business with chamber members," writes Mike Bowman at MarketingProfs. But the respectability of chamber membership isn't the only perk: It can also generate a steady flow of leads.

Read how here

Tuesday, October 9, 2012

New Forms of Advertising (YouTube Video)

Literary Review on four different topics regarding New Forms of Advertising: Viral Marketing, Target Marketing, Political Advertising, Google Advertising.

View video here

Friday, October 5, 2012

Typical CTRs in Different Forms of Advertising

What is CTR? (Click Through Rate)-
Short for click-through rate, the ratio of the number of times a user clicks on an online advertisement per number of viewers who view the Web site that has the advertisement on it. For example, if one out of 100 people who visit a specific Web site click on an advertisement and are taken to the advertiser's site, then the CTR of that advertisement is 1/100, or 1%.

Courtesy of

If you are wondering whether or not your site is performing, you may want to take a look at some of the Typical CTRs in different forms of advertising . There are many reasons your site may or may not be generating the type of revenue for you that it could. Consider the following as Typical CTRs in different forms of advertising .

Read article here

Saturday, September 29, 2012

Determining Advertising Avenues

by Kate McFarlin, Demand Media

Whether you are trying to promote a new business or you need to expand your current marketing efforts, it is important to determine advertising avenues for your company. The Internet has opened up several new ways of reaching consumers, but you must decide if these forms of advertising are right for your company. For your advertising campaigns to have the maximum amount of effectiveness, you must first understand your company's resources, your market and how these factors will impact your overall advertising scope and reach.

Read article here

Wednesday, September 26, 2012

6 Types of Media Advertising

by Glenn Halbrooks, Guide

Media advertising should be part of an overall promotion campaign that targets a desired audience. The type of ad you choose depends on which type of action you want from your users.

Read article here

Friday, September 21, 2012

The Emerging Form of Social TV Advertising [PDF]

Presented by Paul Smith

This year, TV and Interactive came together… again. After content selection, people use this interactive channel to socialize around the TV content. Meanwhile, content providers eagerly explore new forms of advertising. What form will new ad units take within this Social TV context? This session will introduce social TV and explore advertising opportunities in the medium.

Download this PDF here

Friday, September 14, 2012

10 Creative Methods of Advertising

Posted by Andréa Fernandes

Due to the ubiquity of advertisements, consumers have become accustomed to them and are able to tune them out. To combat this “problem,” advertisers are coming up with continually more creative ways to get their messages across. The new and unique methods some firms have devised are surely memorable. Of course, if they become as commonplace as scented perfume ads or product placement in TV shows and movies, they too will cease to be memorable.

Read article here

Sunday, September 9, 2012

Advertising and Direct Marketing

Advertising is any paid form of nonpersonal presentation and promotion of a product by an identified sponsor using the mass media that is intended to inform or persuade members of a particular audience. For many, advertising is the most familiar and visible element of the promotion mix. Because it can convey rich and dynamic images, advertising can establish and reinforce a distinctive brand identity.

Read entire excerpt here

Note: The above lecture notes were compiled by David Gerth. These materials are a composite of quotations, paraphrases, and ideas from Marketing: Real People, Real Choices, Solomon & Stuart, 2003, Prentice Hall; Contemporary Marketing, Boone & Kurtz, 2004, Thomson; Principles of Marketing, Kotler & Armstrong, 2004, Prentice Hall; Consumer Behavior, Schiffman & Kanuk, 2004, Prentice Hall; and David Gerth. They are only intended for the noncommercial use of students in David Gerth’s marketing classes for educational purposes.

Saturday, September 1, 2012

Interactive Applications for Cell Phones May Be Most Powerful Forms of Advertising

Apps could be a way for advertisers to reach across traditional product or gender boundaries to appeal to new types of customers. Unlike viewing information through a print ad, media spot or a website, consumers will process a company's messages more deeply if they do so using an app that they've decided to download to their mobile device.

Read article here

Wednesday, August 29, 2012

Forms of Advertising (Online/Offline - Free/Paid)

Advertising gets to people through different forms of communication. Newspapers, magazines and direct mail belong to print media. TV, radio and the Internet are among the most important electronic media.

Tuesday, August 21, 2012

How to Create An Advertising Strategy

Posted by Steven Lorin McNamara

"An advertising strategy should support the marketing plan, which in turn supports the company business plan. In the Real World you will rarely be handed a marketing or business plan. So you'll normally have to figure things out for yourself."

Read info here

Sunday, August 19, 2012

How To Advertise: Free Directory Of Low Cost Advertising Articles And Tips

posted by Tom Egelhoff

The following are FREE full length articles that deal with low cost forms of advertising. This will be a constantly growing section as more articles are added.

View his complete list here

Wednesday, August 15, 2012

50 Effective Advertising Ideas

Advertising techniques are the tools you use to - attract attention, - engage minds, - trigger emotion, and - influence what people think All of which can lead to clicks, calls and sales.

View details here

Wednesday, August 8, 2012

15 Tips for Successful Corporate Advertising

"Good corporate advertising can build awareness of your company, make a positive impression on investors and security analysts, motivate employees and attract quality new recruits. However it cannot reverse unfavorable public opinion, a poor sales record, a weak competitive position or falling stock prices, overnight."

Read his tips here

Tuesday, July 31, 2012

25 Ways to Advertise on a Tight Budget

by Priscilla Huff

Advertising costs can quickly consume a large part of new businesses' startup costs and existing small businesses' operating expenses -- but without advertising there will be no customers or continuing sales. Fortunately, there are low-cost ways to advertise that require more of your creativity and time than dollars.

Read ways to advertise here

Monday, July 23, 2012

20 Ways to Use QR Codes Correctly

by Sean X Cummings

"Every business or startup positioning itself around QR codes will be out of business in four years. Venture capitalists who invest in these companies are first class suckers. Look, it's obvious that QR codes are increasingly being used to capture consumers' attention..."

Read his article here

Thursday, July 5, 2012

Well designed Banners to Boost Business

by Rupan Biswas

Advertising through banners is the key source for promoting business. Building a strong presence and reputation in the market is quite challenging for the small and big industry.

Read article here

Friday, June 29, 2012

32 Creative and Effective Advertising Ideas

Posted by alfie

The advertising ideas can be directed to different marketing medias such as TV ads, outdoors, posters and online advertising. Creative advertising ideas always attract our eyes to know more about it or understand the message it delivers. This post features 32 brilliant advertising ideas from around the world...

View tutorial here

Monday, June 18, 2012

Free Advertising on Google

by Mike Volpe

Many small businesses do not know that you can get some free advertising on Google, using Google Local or Google Maps. Google is looking to increase the value of their local search and their mapping application, so they have a simple way for you to tell them some information about your business, and now they are infusing those results into their main search engine.

Read article here

Friday, June 8, 2012

55 Best Ways To Advertise Your Website

There are lots of great ways to promote your website, but it always helps to have a handy list of topics you can get ideas from. That’s why we’ve compiled this always-growing website promotion tips page. Hopefully it will get you motivated to do one or two small things that you haven’t thought of before to get your site more and more traffic over time.

Read article here

Wednesday, May 30, 2012

Direct Sales: 45 Creative Ways To Advertise Your Business Offline

by Shelly Hill

Are you looking for creative ways to market your home business offline? If so, I have some creative offline advertising ideas for you to try out. I recommend that you try 2 of these ideas every week and to be consistent with your offline advertising.

Read her ideas here

Monday, May 21, 2012

10 Unusual Ways to Advertise

by Roy H. Williams

To advertise effectively today, you must abandon the old-school idea of "reaching the masses." The famous ad man Morris Hite, who was known for his good-ol'-boy approach to advertising, said it best when he quipped, "There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."

Read article here

Saturday, May 12, 2012

How is Radio Surviving in Today’s Economy?

A new report by the RAB (Radio Advertising Bureau) indicates that radio has now seen seven consecutive quarters of growth. In addition, digital, off-air, and network broadcasts are all now seeing strong gains in advertising revenue.

Click here to read report (PDF)

Wednesday, May 9, 2012

Podcast Advertising Tips

The process of obtaining and managing podcast advertising deals can sometimes be a complex one. Here is a list of some basic tips to help you make your podcast one that is advertising and sponsorship ready.

Read tips here

Friday, May 4, 2012

900 New Customers In a Single Day: Groupon Advertising Tips

"For some businesses Groupon results are spectacular. But, the fallout could be disastrous if you don’t prepare (see below). The great thing about Groupon is it costs the advertiser (you) nothing up front. You only pay a percentage of the sales generated via Groupon."

Read full article here

Wednesday, April 25, 2012

25 Facebook Advertising Tips

Facebook ads are a great way to figure this out. Create many different ads targeted at many different demographic and interest groups and then watch them closely. Track everything. Keep the winning ads, drop the losers, then rinse and repeat.

Below you will find 26 Facebook Advertising Tips that will help you:
Get a Better Understanding of Facebook Ads
Save Money by Getting a Cheaper Cost Per Click
Get More Clicks from your Facebook Advertising

Continue reading here

Wednesday, April 18, 2012

Free Publicity: Worth Its Weight in Gold

by Geoff Simon, SSPR Public Relations

"PR professionals are always coming up with clever ideas for getting their clients noticed, especially in the form of free and powerful publicity. Keep in mind that your goal is to attract the public's attention in a way that will draw them to your door and keep them coming back. The public is your current and potential customer base, and public relations is all about reaching them in a way that will encourage both sales and customer loyalty."

Read article here

Thursday, March 29, 2012

How To Succeed With Newspaper Advertising

To be successful with newspaper advertising, you need persistence, patience, and a budget to keep your newspaper advertising running to build that trust.

Read full article and tips here

Monday, February 20, 2012

5 Common Headline Mistakes And How To Avoid Them

by Brian Clark

Writing a great headline means crafting an enticing invitation to a prospective reader. It’s not the whole story, nor is it an attempt to convince anyone to do anything other than to keep reading.

Read more here

Friday, February 17, 2012

25 Promotional and Creative Advertising Ideas Around the World

Posted by graphicsbeam

Today, I am sharing another post of extremely Creative Advertisements I have Ever Seen in which I have collected‚ 25 extremely creative advertisement pictures. Some great techniques and ideas were used in all of these ads and I think they are brilliant! Just take a look at them.

View his list here

Monday, February 6, 2012

20 New Advertising Ideas

Posted by SloDive Admin

Check out few examples of truly innovative and out of box advertising campaigns both in print and outdoor advertising.

View concepts here

Thursday, February 2, 2012

Creative Mall Advertising Ideas

Posted by nahid

"Shopping malls have changed the era of shopping and has also made products and brands visible to the shoppers eye...In this post we have rounded up some of the best mall advertising that has made people look at it twice. Go ahead and check them out!"

Read his list here

Saturday, January 28, 2012

Is it possible to run your business on free advertising only?

"Do you know that it is possible to get free advertising for your business? Yes you have heard it right you can get free advertising...If you are an entrepreneur you will surely agree with me that advertising is one of, if not, the most important expense that you will have to deal with."

Read article here

Sunday, January 22, 2012

50 Stunning Poster Advertisement Ideas

Poster designing is one of the most creative part of graphic designing and helping for brand advertisements, now web designers also like to draw advertisement posters for web promotions and we have some awesome collection of Poster designs in this creative post.

Read post here

Thursday, January 19, 2012

15 Clever & Creative Billboard Advertising Campaigns

Posted by Steph

Billboards are so ubiquitous in the modern world, many people barely even notice them anymore. So, some advertisers have gotten ultra-creative with their outdoor advertising, relying on eye-catching imagery and unusual proportions to grab the attention of the public.

View these ideas here

Friday, January 13, 2012

40 Mind Blowing Creative Advertising Ideas

by Rafiq Elmansy

Did you ever see an old advertising idea that is repeated on TV or outdoors over and over and ask yourself, is not it silly to repeat the advertising idea over and over till no one look at it or even interest to know what does it sells?! Creative advertising ideas always attract our eyes to know more about it or understand the message it delivers.

Read list of ideas here

Monday, January 2, 2012

How to Trim the Online Ad Budget

by Bryan Eisenberg

"No online budget doesn't have some fat to trim. Recently, a prospect assured me that their spend was efficient and they doubted I would find anything they could afford to cut. I should have made a bet with them.

After a little digging, I learned they spend a fair amount on secondary search engines and obtaining a small return. I convinced them to cut the spend on the secondaries and allocate a portion of the budget for landing page optimization..."

Read his article here