Wednesday, August 17, 2011

5 Tips on Advertising Legally

1. Don’t engage in false, misleading or deceptive advertising. Make sure your claims are accurate.

2. Obtain written permission to use photographs, endorsements, or quoted matter. Remember that some material is protected by copyright.

3. Don’t use words and phrases like “free” and “easy credit” unless they’re true. Easy credit, for example, means you offer credit to poor risks without charging them more for it.

4. Remember that consumers can sue you for deceptive advertising, and federal, state, and local governments can take action against you.

5. For more information, visit, a Web site from, Inc., a self-help legal publisher in Berkeley, CA.

Monday, August 8, 2011

10 Tips for Print Advertising

In my conversations with ISPs, most have told me that print advertising doesn't work for them. However, I can't help but wonder if those ISPs could have run their marketing campaigns better. Here are some things to remember the next time you try print advertising.

Read tips here

Tuesday, August 2, 2011

Mobile Phone Advertising

"Mobile phone advertising is quickly becoming a key component in large business marketing campaigns. Since billions of people use cell phones every day, and over 12 billion text messages are sent every month in the US, the reasons for are clear..."

Read article here