I Was Terrified of Mobile Marketing!

by Michael Fleischner

"Being in marketing means you need to be an "expert" in all things marketing-related. In fact, I like to pride myself on being able to have intelligent conversations when thrown into marketing circles. However, there is one area that has always terrified me and that is mobile marketing..."

Read his post here
http://marketing-expert.blogspot.com/2011/05/i-was-terrified-of-mobile-marketing.html

7 Ways Mobile Apps Are Driving Revenue for Businesses

by Ryan Matzner

From leveraging specific features like GPS all the way down to the mere fact that people are walking around with Internet-connected computers in their pockets, smartphones open a whole new world of opportunities for marketers at businesses from large and small. The following are some key ways businesses are getting an extra boost via mobile apps.

Read tips here
http://mashable.com/2013/01/16/mobile-app-revenue/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

Shoppers Spend $5.5 Billion on Small Business Saturday

by Cheryl Winokur Munk

U.S. consumers surveyed about the event reported spending an estimated $5.5 billion at small businesses on Saturday Nov. 24, according to the Small Business Saturday Consumer Insights Survey from National Federation of Independent Business and American Express.

Read article here
http://www.entrepreneur.com/blog/225087

How to Generate Leads via the Chamber of Commerce

You have a very good reason to join your local chamber of commerce: "One study on consumer preferences found that 63% of consumers prefer to shop and do business with chamber members," writes Mike Bowman at MarketingProfs. But the respectability of chamber membership isn't the only perk: It can also generate a steady flow of leads.

Read how here
http://www.marketingprofs.com/short-articles/2672/how-to-generate-leads-via-the-chamber-of-commerce

10 Creative Methods of Advertising

Posted by Andréa Fernandes

Due to the ubiquity of advertisements, consumers have become accustomed to them and are able to tune them out. To combat this “problem,” advertisers are coming up with continually more creative ways to get their messages across. The new and unique methods some firms have devised are surely memorable. Of course, if they become as commonplace as scented perfume ads or product placement in TV shows and movies, they too will cease to be memorable.

Read article here
http://www.mentalfloss.com/blogs/archives/12527

50 Effective Advertising Ideas

Advertising techniques are the tools you use to - attract attention, - engage minds, - trigger emotion, and - influence what people think All of which can lead to clicks, calls and sales.

View details here
http://www.adcracker.com/advertising/Advertising_Ideas.htm

20 Ways to Use QR Codes Correctly

by Sean X Cummings

"Every business or startup positioning itself around QR codes will be out of business in four years. Venture capitalists who invest in these companies are first class suckers. Look, it's obvious that QR codes are increasingly being used to capture consumers' attention..."

Read his article here
http://www.imediaconnection.com/content/31742.asp

900 New Customers In a Single Day: Groupon Advertising Tips

"For some businesses Groupon results are spectacular. But, the fallout could be disastrous if you don’t prepare (see below). The great thing about Groupon is it costs the advertiser (you) nothing up front. You only pay a percentage of the sales generated via Groupon."

Read full article here
http://www.websitetemplatereviews.com/900-new-customers-in-a-single-day-groupon-advertising-tips

Why Advertising Is Failing On The Internet

by Eric Clemons

Editor’s note: The following is a guest post by Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. In it, he argues that the Internet shatters all forms of advertising.

Read article here
http://techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet