The Emerging Form of Social TV Advertising [PDF]

Presented by Paul Smith

This year, TV and Interactive came together… again. After content selection, people use this interactive channel to socialize around the TV content. Meanwhile, content providers eagerly explore new forms of advertising. What form will new ad units take within this Social TV context? This session will introduce social TV and explore advertising opportunities in the medium.

Download this PDF here
http://www.web2expo.com/webexsf2011/public/schedule/detail/18511

Forms of Advertising (Online/Offline - Free/Paid)

Advertising gets to people through different forms of communication. Newspapers, magazines and direct mail belong to print media. TV, radio and the Internet are among the most important electronic media.

http://www.english-online.at/media/advertising/advertising-media.htm

32 Creative and Effective Advertising Ideas

Posted by alfie

The advertising ideas can be directed to different marketing medias such as TV ads, outdoors, posters and online advertising. Creative advertising ideas always attract our eyes to know more about it or understand the message it delivers. This post features 32 brilliant advertising ideas from around the world...

View tutorial here
http://www.tutorialchip.com/inspiration/32-creative-and-effective-advertising-ideas

Channel Surfing (Product Placement/TV)

by Adam Bluestein

Eager to see your product or service on TV? Frank Zazza, the father of product placement, has these tips!

Read article here
http://www.inc.com/magazine/20080301/channel-surfing.html