f you're a small business owner, you may be able to advertise for free and put some of that marketing budget into growing your business or paying for essentials, like inventory. Even in troubled economic times, you must advertise; and cutting a marketing budget rarely helps because it means you attract fewer new customers, according to entrepreneur.com.
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http://smallbusiness.chron.com/small-business-advertising-ideas-3591.html
Classified ads are a major source of customers for small businesses, even in today's digital world. If you need to find someone to repair your computer, write a resume, fix your dishwasher, or take down that huge tree that looks like it's splitting, what do you do?
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http://www.businessknowhow.com/marketing/classads101.htm?s=idea
U.S. consumers surveyed about the event reported spending an estimated $5.5 billion at small businesses on Saturday Nov. 24, according to the Small Business Saturday Consumer Insights Survey from National Federation of Independent Business and American Express.
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http://www.entrepreneur.com/blog/225087
"An advertising strategy should support the marketing plan, which in turn supports the company business plan. In the Real World you will rarely be handed a marketing or business plan. So you'll normally have to figure things out for yourself."
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http://www.adcracker.com/strategy/Advertising_Strategy.htm