Saturday, September 29, 2012

Determining Advertising Avenues

by Kate McFarlin, Demand Media

Whether you are trying to promote a new business or you need to expand your current marketing efforts, it is important to determine advertising avenues for your company. The Internet has opened up several new ways of reaching consumers, but you must decide if these forms of advertising are right for your company. For your advertising campaigns to have the maximum amount of effectiveness, you must first understand your company's resources, your market and how these factors will impact your overall advertising scope and reach.

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Wednesday, September 26, 2012

6 Types of Media Advertising

by Glenn Halbrooks, Guide

Media advertising should be part of an overall promotion campaign that targets a desired audience. The type of ad you choose depends on which type of action you want from your users.

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Friday, September 21, 2012

The Emerging Form of Social TV Advertising [PDF]

Presented by Paul Smith

This year, TV and Interactive came together… again. After content selection, people use this interactive channel to socialize around the TV content. Meanwhile, content providers eagerly explore new forms of advertising. What form will new ad units take within this Social TV context? This session will introduce social TV and explore advertising opportunities in the medium.

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Friday, September 14, 2012

10 Creative Methods of Advertising

Posted by Andréa Fernandes

Due to the ubiquity of advertisements, consumers have become accustomed to them and are able to tune them out. To combat this “problem,” advertisers are coming up with continually more creative ways to get their messages across. The new and unique methods some firms have devised are surely memorable. Of course, if they become as commonplace as scented perfume ads or product placement in TV shows and movies, they too will cease to be memorable.

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Sunday, September 9, 2012

Advertising and Direct Marketing

Advertising is any paid form of nonpersonal presentation and promotion of a product by an identified sponsor using the mass media that is intended to inform or persuade members of a particular audience. For many, advertising is the most familiar and visible element of the promotion mix. Because it can convey rich and dynamic images, advertising can establish and reinforce a distinctive brand identity.

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Note: The above lecture notes were compiled by David Gerth. These materials are a composite of quotations, paraphrases, and ideas from Marketing: Real People, Real Choices, Solomon & Stuart, 2003, Prentice Hall; Contemporary Marketing, Boone & Kurtz, 2004, Thomson; Principles of Marketing, Kotler & Armstrong, 2004, Prentice Hall; Consumer Behavior, Schiffman & Kanuk, 2004, Prentice Hall; and David Gerth. They are only intended for the noncommercial use of students in David Gerth’s marketing classes for educational purposes.

Saturday, September 1, 2012

Interactive Applications for Cell Phones May Be Most Powerful Forms of Advertising

Apps could be a way for advertisers to reach across traditional product or gender boundaries to appeal to new types of customers. Unlike viewing information through a print ad, media spot or a website, consumers will process a company's messages more deeply if they do so using an app that they've decided to download to their mobile device.

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