Tuesday, December 17, 2013

Throwing Money Down A Dark Hole?

Posted by Mark

Not caring about the effectiveness of your advertising usually means you are wasting money. The efficiency can be measured best on the Internet, but mass media advertising can also be tracked through your Internet site.

Read more here

Thursday, October 31, 2013

Display Advertising Tips

Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.

Read info here -

Monday, October 21, 2013

15 Proven Ideas for Low-Cost, Local Advertising

You need to advertise your business, but that comes with two stipulations: Advertising needs to be both inexpensive and targeted at a local audience. Who wants to spend thousands of dollars reaching prospects in Topeka, Kan., when you're based in Tacoma, Wash.? Consider these 15 suggestions for low-cost, local advertising...

Read tips here -

Friday, August 30, 2013

A Look at Google's 200 Search Ranking Factors (Infographic)

by Eric Siu

"To help make SEO just a little easier, digital marketing firms Backlinko and Single Grain have created the infographic below, collecting some 200 factors that Google considers when ranking sites in its search results. The information was compiled from hundreds of sources, including SEO blogs and from statements made by Google's head of web spam, Matt Cutts."

Read/view infographic here

Wednesday, July 31, 2013

LinkedIn Advertising Tips For Beginners

by Greg Habermann

LinkedIn Ads are painfully easy to get started using and it's one of the smoothest systems for quickly getting you going. That said, that ease can easily lead to misteps and result in your campaigns not running effectively. So when you sit down to do this, take your time!

Read article here

Sunday, June 16, 2013

15 Extremely Creative Advertising Ideas

By Doink

Here are a few ideas of clever advertising that will surely make an impact on you. Simple, creative, brilliant and with a strong message. They will surely get your attention and will not leave you indifferent.

View ideas here

Saturday, May 11, 2013

Good Tips for Social Media Advertising

by Rose Johnson , Demand Media

The use of social media sites evolved into much more than a place to catch up with old friends. Many businesses now use social networking sites as a form of advertisement and promotion. One of the advantages of using social media sites is the ability to share information quickly, inexpensively and to a mass of people all at once. However, just establishing a social media account and placing your ads online does not result in success. Understanding the mentality of consumers can help you create content that converts to sales.

Read tips here

Monday, May 6, 2013

Free Advertising on Google

It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google Places. And because Google is always looking to increase the value of its local search results -- as well as its Google Maps application -- the search engine giant has a simple way for you to provide them with that valuable information about your business, which it infuses it into its search engine results.

Read more details here

Friday, April 12, 2013

Free Small Business Advertising Ideas

by Russell Huebsch, Demand Media

f you're a small business owner, you may be able to advertise for free and put some of that marketing budget into growing your business or paying for essentials, like inventory. Even in troubled economic times, you must advertise; and cutting a marketing budget rarely helps because it means you attract fewer new customers, according to entrepreneur.com.

Read article here

Tuesday, April 2, 2013

41 Creative Print Advertisements From 25 Ad Agencies

Ad agencies produce on a weekly basis ads that shock, amuse, entertain us but nonetheless, ads that inform us and that make us remember the products. From the variety of ad agencies I picked print ads from 25 of them to showcase in this article and inspire you in case you work in the industry or to simply show you what art directors and copywriters from these agencies are capable of.

Click here to see images

Wednesday, March 27, 2013

7 Facebook Advertising Tips

posted by AA Brooke

The power behind the use of Facebook ads is never really understood by a majority of businesses. No doubt, Facebook has a psycho-graphic and demographic effect on just about everyone.

Read post here

Monday, March 18, 2013

100 Advertising Tips > Free Internet Marketing Ebook

It lists all kinds of different ads you could create, post, purchase and use to market and advertise your business. Plus, each one gives you many different ideas for copywriting and increasing your conversion rates.

Click here for more details

Wednesday, March 13, 2013

20 New Advertising Ideas

by SloDive

Advertising industry is always beaming with fresh and innovative ideas and we can say that only “change” is a constant trend here. Check out few examples of truly innovative and out of box advertising campaigns both in print and outdoor advertising.

View his examples here

Tuesday, February 26, 2013

100 Creative Advertising Ideas 2013

The advertising ideas in this slideshow include:
- Examples of brilliant copywriting in ads for Harley-Davidson and Dixons UK.
- A TVC from GE that demonstrates how to present a corporate message to a non-corporate audience.
- Ads that use a variety of techniques to crash through the clutter and attract attention.
- A few classic TVCs, one each from Apple, Geico and the Discovery Channel.
- Plus, a case study of the world's most successful classified ad.

View slideshow here

Thursday, February 21, 2013

How To Use Classified Ads To Build Your Business

by Janet Attard

Classified ads are a major source of customers for small businesses, even in today's digital world. If you need to find someone to repair your computer, write a resume, fix your dishwasher, or take down that huge tree that looks like it's splitting, what do you do?

Read article here

Tuesday, February 12, 2013

A 6-Pack of Copywriting Tips: Boost Your Results

by Debra Jason

"Here’s a recap of the 6-pack of copywriting tips for those who missed the 6 days of Tweets I posted...Take a look at your content and see if you’re following some of the copywriting tips listed here. Sometimes just a small tweak can go a long way in boosting your results.

Read her post here

Thursday, February 7, 2013

Why You Should Use Internet Advertising Over Other Forms of Advertising

by Chris Robertson

"... As compared to other forms of advertising, Internet advertising is mainly preferred due to the fact that it has a wide reach. Every day, there are millions of people carrying out various activities over the Internet and this number is doubling every year. This makes it one of the best places for one to generate leads to their businesses."

Read blog post here

Thursday, January 31, 2013

14 Articles & Tip Links - Effective Ad Copy, Writing, etc

You will find a list of articles, tips and more that I have archived on my 1STOP Biz Resource Board. Enjoy!

Click for more info

Thursday, January 24, 2013

7 Ways Mobile Apps Are Driving Revenue for Businesses

by Ryan Matzner

From leveraging specific features like GPS all the way down to the mere fact that people are walking around with Internet-connected computers in their pockets, smartphones open a whole new world of opportunities for marketers at businesses from large and small. The following are some key ways businesses are getting an extra boost via mobile apps.

Read tips here

Monday, January 14, 2013

Don’t Do These 12 Things When Writing Headlines

by Jonathan Morrow

"...Fact is, you can get all of the fundamentals right and still end up with a lousy headline. Sometimes, the only way to improve isn’t being told what to do… it’s being told what not to do. With that in mind, here are a dozen don’ts to help keep you on track..."

Read article here

Thursday, January 10, 2013

10 Types of Online Advertising and When You Should Use Them

There are quite a few ways to use online marketing to advertise your business, but that doesn’t mean that you should. Start by developing a strategy that answers why before you determine the how. That being said, here are ten differentways to advertise online.

Read blog post here

Tuesday, January 8, 2013

Some Ideas for Outdoor Media Advertising

Far right of site, you will see a list of ideas for outdoor advertising! Enjoy ~

View ideas here