25 Facebook Advertising Tips

Facebook ads are a great way to figure this out. Create many different ads targeted at many different demographic and interest groups and then watch them closely. Track everything. Keep the winning ads, drop the losers, then rinse and repeat.

Below you will find 26 Facebook Advertising Tips that will help you:
Get a Better Understanding of Facebook Ads
Save Money by Getting a Cheaper Cost Per Click
Get More Clicks from your Facebook Advertising

Continue reading here
http://fanpageflow.com/facebook-advertising-tips

Free Publicity: Worth Its Weight in Gold

by Geoff Simon, SSPR Public Relations

"PR professionals are always coming up with clever ideas for getting their clients noticed, especially in the form of free and powerful publicity. Keep in mind that your goal is to attract the public's attention in a way that will draw them to your door and keep them coming back. The public is your current and potential customer base, and public relations is all about reaching them in a way that will encourage both sales and customer loyalty."

Read article here
http://www.aboutpublicrelations.net/ucsimon1.htm