I Was Terrified of Mobile Marketing!

by Michael Fleischner

"Being in marketing means you need to be an "expert" in all things marketing-related. In fact, I like to pride myself on being able to have intelligent conversations when thrown into marketing circles. However, there is one area that has always terrified me and that is mobile marketing..."

Read his post here
http://marketing-expert.blogspot.com/2011/05/i-was-terrified-of-mobile-marketing.html

Good Tips for Social Media Advertising

by Rose Johnson , Demand Media

The use of social media sites evolved into much more than a place to catch up with old friends. Many businesses now use social networking sites as a form of advertisement and promotion. One of the advantages of using social media sites is the ability to share information quickly, inexpensively and to a mass of people all at once. However, just establishing a social media account and placing your ads online does not result in success. Understanding the mentality of consumers can help you create content that converts to sales.

Read tips here
http://smallbusiness.chron.com/good-tips-social-media-advertising-21318.html

7 Ways Mobile Apps Are Driving Revenue for Businesses

by Ryan Matzner

From leveraging specific features like GPS all the way down to the mere fact that people are walking around with Internet-connected computers in their pockets, smartphones open a whole new world of opportunities for marketers at businesses from large and small. The following are some key ways businesses are getting an extra boost via mobile apps.

Read tips here
http://mashable.com/2013/01/16/mobile-app-revenue/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

New Forms of Advertising (YouTube Video)

Literary Review on four different topics regarding New Forms of Advertising: Viral Marketing, Target Marketing, Political Advertising, Google Advertising.

View video here
http://www.youtube.com/watch?v=uR1UnG9DtG0&noredirect=1

20 Ways to Use QR Codes Correctly

by Sean X Cummings

"Every business or startup positioning itself around QR codes will be out of business in four years. Venture capitalists who invest in these companies are first class suckers. Look, it's obvious that QR codes are increasingly being used to capture consumers' attention..."

Read his article here
http://www.imediaconnection.com/content/31742.asp

How is Radio Surviving in Today’s Economy?

A new report by the RAB (Radio Advertising Bureau) indicates that radio has now seen seven consecutive quarters of growth. In addition, digital, off-air, and network broadcasts are all now seeing strong gains in advertising revenue.

Click here to read report (PDF)
http://www.radioadvertisingtips.com

900 New Customers In a Single Day: Groupon Advertising Tips

"For some businesses Groupon results are spectacular. But, the fallout could be disastrous if you don’t prepare (see below). The great thing about Groupon is it costs the advertiser (you) nothing up front. You only pay a percentage of the sales generated via Groupon."

Read full article here
http://www.websitetemplatereviews.com/900-new-customers-in-a-single-day-groupon-advertising-tips

Online Ad Targeting: Who's Most Likely to Act?

Business professionals working in the legal, retail, and software industries are most likely to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo. Those working in certain job functions, such as operations, legal, and sales, are also more likely to act on display ads.

Read article here
http://www.marketingprofs.com/charts/2011/5114/online-ad-targeting-whos-most-likely-to-act