How to Generate Leads via the Chamber of Commerce

You have a very good reason to join your local chamber of commerce: "One study on consumer preferences found that 63% of consumers prefer to shop and do business with chamber members," writes Mike Bowman at MarketingProfs. But the respectability of chamber membership isn't the only perk: It can also generate a steady flow of leads.

Read how here
http://www.marketingprofs.com/short-articles/2672/how-to-generate-leads-via-the-chamber-of-commerce

Free Publicity: Worth Its Weight in Gold

by Geoff Simon, SSPR Public Relations

"PR professionals are always coming up with clever ideas for getting their clients noticed, especially in the form of free and powerful publicity. Keep in mind that your goal is to attract the public's attention in a way that will draw them to your door and keep them coming back. The public is your current and potential customer base, and public relations is all about reaching them in a way that will encourage both sales and customer loyalty."

Read article here
http://www.aboutpublicrelations.net/ucsimon1.htm