Social Media Influences Moms' Purchasing Decisions

Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than other women to say they have made a purchase as a result of a recommendation via a social networking site (42% vs. 29%).

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http://www.marketingprofs.com/charts/2012/7885/social-media-influences-moms-purchasing-decisions?adref=GSoMM2a12