Not caring about the effectiveness of your advertising usually means you are wasting money. The efficiency can be measured best on the Internet, but mass media advertising can also be tracked through your Internet site.
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http://blog.adtalk101.net/throwing-money-down-a-dark-hole
Media advertising should be part of an overall promotion campaign that targets a desired audience. The type of ad you choose depends on which type of action you want from your users.
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http://media.about.com/od/brandbuilding/a/6-Types-Of-Media-Advertising.htm
This year, TV and Interactive came together… again. After content selection, people use this interactive channel to socialize around the TV content. Meanwhile, content providers eagerly explore new forms of advertising. What form will new ad units take within this Social TV context? This session will introduce social TV and explore advertising opportunities in the medium.
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http://www.web2expo.com/webexsf2011/public/schedule/detail/18511
The advertising ideas can be directed to different marketing medias such as TV ads, outdoors, posters and online advertising. Creative advertising ideas always attract our eyes to know more about it or understand the message it delivers. This post features 32 brilliant advertising ideas from around the world...
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http://www.tutorialchip.com/inspiration/32-creative-and-effective-advertising-ideas
To advertise effectively today, you must abandon the old-school idea of "reaching the masses." The famous ad man Morris Hite, who was known for his good-ol'-boy approach to advertising, said it best when he quipped, "There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
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http://www.entrepreneur.com/article/83812