6 New Ways to Make Mobile Advertising Work

Excerpt, "Our phones are also multifaceted: They are a radio, TV, camera, map, address book, calendar, diary, weather vain, clock, calculator, coupon book, instant messenger, photo album, newspaper, wallet, satnav, coupon booklet and did I say phone? They offer the gateway to every bit of information ever recorded by mankind online and a chance, with one click, to spread anything to our entire social graph..."

Read more here http://www.adweek.com/news/technology/here-are-6-new-ways-make-mobile-advertising-work-167321

I Was Terrified of Mobile Marketing!

by Michael Fleischner

"Being in marketing means you need to be an "expert" in all things marketing-related. In fact, I like to pride myself on being able to have intelligent conversations when thrown into marketing circles. However, there is one area that has always terrified me and that is mobile marketing..."

Read his post here
http://marketing-expert.blogspot.com/2011/05/i-was-terrified-of-mobile-marketing.html

7 Ways Mobile Apps Are Driving Revenue for Businesses

by Ryan Matzner

From leveraging specific features like GPS all the way down to the mere fact that people are walking around with Internet-connected computers in their pockets, smartphones open a whole new world of opportunities for marketers at businesses from large and small. The following are some key ways businesses are getting an extra boost via mobile apps.

Read tips here
http://mashable.com/2013/01/16/mobile-app-revenue/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

Alternate Forms of Advertising (3 Parts)

Part 1
http://www.irisemedia.com/blog/2011/11/21/alternate-forms-of-advertising.html

Part 2
http://www.irisemedia.com/blog/2011/11/23/alternate-forms-of-advertising-part-2.html

Part 3
http://www.irisemedia.com/blog/2011/11/24/alternate-forms-of-advertising-part-3.html

Interactive Applications for Cell Phones May Be Most Powerful Forms of Advertising

Apps could be a way for advertisers to reach across traditional product or gender boundaries to appeal to new types of customers. Unlike viewing information through a print ad, media spot or a website, consumers will process a company's messages more deeply if they do so using an app that they've decided to download to their mobile device.

Read article here
http://www.sciencedaily.com/releases/2011/12/111208121406.htm

20 Ways to Use QR Codes Correctly

by Sean X Cummings

"Every business or startup positioning itself around QR codes will be out of business in four years. Venture capitalists who invest in these companies are first class suckers. Look, it's obvious that QR codes are increasingly being used to capture consumers' attention..."

Read his article here
http://www.imediaconnection.com/content/31742.asp

Mobile Phone Advertising

"Mobile phone advertising is quickly becoming a key component in large business marketing campaigns. Since billions of people use cell phones every day, and over 12 billion text messages are sent every month in the US, the reasons for are clear..."

Read article here
http://smallbusinessmobileadvertising.com/1070/mobile-phone-advertising-connects-you-and-your-customer-in-a-personal-way

Ads in Apps Are the Most Likely to Stick

Compete has released a new Smartphone Intelligence survey which found that advertisements in mobile apps have a better chance of influencing consumers than do ads on mobile websites. More than half of the smartphone users polled (52 percent) said that they remember ads they see in mobile applications, but only 40 percent could make the same claim about the ads they see on the mobile Web.

Read article here
http://www.websitemagazine.com/content/blogs/posts/archive/2011/06/21/ads-in-apps-are-most-likely-to-stick.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

Mobile Display Ads Up 128% in Past Two Years

The number of US advertisers* using mobile display ad campaigns reached 689 in April 2011, up 128% from two years earlier, according to a study by comScore. Campaigns related to mobile content and publishing comprised the plurality of mobile ads, amounting to 50% as of March 2011, followed by ads for consumer discretionary goods (26%), information technology (7%), and financial services (6%).

Read more here
http://www.marketingprofs.com/charts/2011/5204/mobile-display-ads-up-128-in-past-two-years?adref=nlt060911

Mobile Advertising 101: Tips for Beginners

by Enid Burns

"Advertisers rushing into the mobile arena should take heed. Maria Mandel, executive director of digital innovation at Ogilvy New York, advises them to crawl first by deploying SMS (define) messaging; walk, by using banner advertisements or building a mobile WAP (define) site; and then run by offering video or downloadable applications to consumers..."

Read article here
http://www.clickz.com/clickz/news/1690968/mobile-advertising-101-tips-beginners