Compete has released a new Smartphone Intelligence survey which found that advertisements in mobile apps have a better chance of influencing consumers than do ads on mobile websites. More than half of the smartphone users polled (52 percent) said that they remember ads they see in mobile applications, but only 40 percent could make the same claim about the ads they see on the mobile Web.
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http://www.websitemagazine.com/content/blogs/posts/archive/2011/06/21/ads-in-apps-are-most-likely-to-stick.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter
