Tuesday, June 28, 2011

The History of Advertising on Facebook [INFOGRAPHIC]

As Facebook has grown from a collegiate social network to a site that gets action from 7.3% of the world’s population, it has also evolved into a marketing tool. One report estimated that advertisers will spend $4 billion on Facebook advertising this year.

Facebook didn’t come out of the gate as a marketing-friendly product in 2004, and it has conducted a fair share of failed experiments in its efforts to become one. We’ve chronicled its evolution in the infographic below.

Read and view this fantastic graph here

Monday, June 27, 2011

Ads in Apps Are the Most Likely to Stick

Compete has released a new Smartphone Intelligence survey which found that advertisements in mobile apps have a better chance of influencing consumers than do ads on mobile websites. More than half of the smartphone users polled (52 percent) said that they remember ads they see in mobile applications, but only 40 percent could make the same claim about the ads they see on the mobile Web.

Read article here

Tuesday, June 21, 2011

Mobile Display Ads Up 128% in Past Two Years

The number of US advertisers* using mobile display ad campaigns reached 689 in April 2011, up 128% from two years earlier, according to a study by comScore. Campaigns related to mobile content and publishing comprised the plurality of mobile ads, amounting to 50% as of March 2011, followed by ads for consumer discretionary goods (26%), information technology (7%), and financial services (6%).

Read more here

Sunday, June 19, 2011

Free Marketing and Advertising Options for Small Internet Businesses

"Smart home business owners are cautious with their funds. They generally tend to choose proven promoting methods. However, advertising doesn’t need to be high-priced. There are numerous free advertising options small business entrepreneurs can work with..."

Read blog post here


Thursday, June 16, 2011

Creative and Free Advertising Ideas

The following unique and free advertising ideas should be used during your everyday life. Advertising is not just done on the Internet or in newspapers; there are a variety of different ways to naturally talk about your business with people that you meet each day.

Read list here

Friday, June 10, 2011

Online Ad Targeting: Who's Most Likely to Act?

Business professionals working in the legal, retail, and software industries are most likely to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo. Those working in certain job functions, such as operations, legal, and sales, are also more likely to act on display ads.

Read article here

Monday, June 6, 2011

Newspaper Advertising When and Where Your Ad Should Appear

Your newspaper advertising strategy will depend on your type of business. The key question is: “When and where [what newspaper sections on what days] do your customers look for your type of business?"

Read article here