Business professionals working in the legal, retail, and software industries are most likely to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo. Those working in certain job functions, such as operations, legal, and sales, are also more likely to act on display ads.
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http://www.marketingprofs.com/charts/2011/5114/online-ad-targeting-whos-most-likely-to-act
