Wednesday, May 30, 2012

Direct Sales: 45 Creative Ways To Advertise Your Business Offline

by Shelly Hill

Are you looking for creative ways to market your home business offline? If so, I have some creative offline advertising ideas for you to try out. I recommend that you try 2 of these ideas every week and to be consistent with your offline advertising.

Read her ideas here

Monday, May 21, 2012

10 Unusual Ways to Advertise

by Roy H. Williams

To advertise effectively today, you must abandon the old-school idea of "reaching the masses." The famous ad man Morris Hite, who was known for his good-ol'-boy approach to advertising, said it best when he quipped, "There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."

Read article here

Saturday, May 12, 2012

How is Radio Surviving in Today’s Economy?

A new report by the RAB (Radio Advertising Bureau) indicates that radio has now seen seven consecutive quarters of growth. In addition, digital, off-air, and network broadcasts are all now seeing strong gains in advertising revenue.

Click here to read report (PDF)

Wednesday, May 9, 2012

Podcast Advertising Tips

The process of obtaining and managing podcast advertising deals can sometimes be a complex one. Here is a list of some basic tips to help you make your podcast one that is advertising and sponsorship ready.

Read tips here

Friday, May 4, 2012

900 New Customers In a Single Day: Groupon Advertising Tips

"For some businesses Groupon results are spectacular. But, the fallout could be disastrous if you don’t prepare (see below). The great thing about Groupon is it costs the advertiser (you) nothing up front. You only pay a percentage of the sales generated via Groupon."

Read full article here