Tuesday, July 26, 2011

Channel Surfing (Product Placement/TV)

by Adam Bluestein

Eager to see your product or service on TV? Frank Zazza, the father of product placement, has these tips!

Read article here
http://www.inc.com/magazine/20080301/channel-surfing.html

Sunday, July 24, 2011

Outdoor Billboard Advertising Success

One big area is that outdoor billboard advertising gives you a way to have repeated contact with your customers. Studies have shown that it takes up to 7 times of telling a customer to act before they will actually do anything about your message.

Read article here
http://www.atouchofbusiness.com/tips/biz/OutdoorBillboardAdvertising-0058.html

Thursday, July 14, 2011

Why Advertising Is Failing On The Internet

by Eric Clemons

Editor’s note: The following is a guest post by Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. In it, he argues that the Internet shatters all forms of advertising.

Read article here
http://techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet

Monday, July 11, 2011

Contextual Advertising Tips & Best Practices

The content network as it pertains to search engine marketing is the syndication network of Web content where contextual advertising is displayed.

View complete tutorial details here
http://www.wordstream.com/content-network

Saturday, July 9, 2011

Link Exchange Sites

4Baby Gift Baskets
http://www.4babygiftsbaskets.com/linking.html

123 Links Exchange Directory
http://www.123exchangelinks.com

All Gift Baskets and More Link Exchange
http://www.allgiftbasketsandmore.com/links/LinkExchange.asp

B2B Directory Listing (Fee)
http://www.b2bdirectory.biz/submitsite.htm

Baby Kisses Doll
http://www.babykissesdolls.com/store/LDdefault.asp

Butter Cream Baby
http://www.buttercreambaby.com/store/LDdefault.asp

Christian Banner & Link Exchange
http://iam.homewithgod.com/glimpsesofgod/links.html
http://iam.homewithgod.com/glimpsesofgod/exchanges.html

Christian Link Exchange
http://www.aandp.co.uk/cle

Christian Net
http://christian.net/links.php

Community Free Advertising Exchange
http://www.communityadvertising.org

Doodle Bows Link Exchange
http://www.doodlebows.com/weblinks.htm

Free Advertising and Link Network
http://www.adgridwork.com

Free Advertising Exchange
http://www.freeadvertisingexchange.com/register.asp

Free For All Links Pages
http://www.ffalink.com

Free Link Exchange
http://make-money-online-home-based-business.com/links/submit.html

Free Reciprocal Link Exchange
http://www.freerelevantlinks.com

Geek Directory Link Exchange
http://www.g-directory.com/dir/add.php

Mom Index
http://www.momindex.com/advertising.aspx

My Parentime
http://www.myparentime.com/linktous.shtml

Ready Banner
http://www.readybanner.com/links.html

SafeABC
http://www.safeabc.com/links.htm

Search Candle Reciprocal Exchange
http://www.searchcandle.com/payment/partner.htm

The Country Gallery Free Arts&Crafts Exchange
http://www.thecountrygallery.net/bp

Think Button
http://www.thinkbutton.com/links/links.asp

WAHM Registry Free Link Exchange
http://www.wahmregistry.com/store/WsAncillary.asp?ID=2

Yeah Mom!
http://www.yeahmom.com/links/links.php

Thursday, July 7, 2011

10 Easy Ways to Make Your Flyer Stand Out in the Crowd

by Karen Saunders

A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are some techniques that professional designers use to make flyers "pop."

Read article here
http://www.ryze.com/posttopic.php?topicid=715320&confid=1022

Sunday, July 3, 2011

Motivate Your Customers with a Referral Program

A referral program is a powerful way to motivate customers to send business your way. First, because the referrer has usually already pre-sold their friend or colleague on using you--so it tends to be a much easier to close the deal.

Read more here
http://compellingmarketingblog.com/2011/06/referral-programs-motivate-your-customers