6 New Ways to Make Mobile Advertising Work

Excerpt, "Our phones are also multifaceted: They are a radio, TV, camera, map, address book, calendar, diary, weather vain, clock, calculator, coupon book, instant messenger, photo album, newspaper, wallet, satnav, coupon booklet and did I say phone? They offer the gateway to every bit of information ever recorded by mankind online and a chance, with one click, to spread anything to our entire social graph..."

Read more here http://www.adweek.com/news/technology/here-are-6-new-ways-make-mobile-advertising-work-167321