by Enid Burns
"Advertisers rushing into the mobile arena should take heed. Maria Mandel, executive director of digital innovation at Ogilvy New York, advises them to crawl first by deploying SMS (define) messaging; walk, by using banner advertisements or building a mobile WAP (define) site; and then run by offering video or downloadable applications to consumers..."
Read article here
http://www.clickz.com/clickz/news/1690968/mobile-advertising-101-tips-beginners
