Interactive Applications for Cell Phones May Be Most Powerful Forms of Advertising

Apps could be a way for advertisers to reach across traditional product or gender boundaries to appeal to new types of customers. Unlike viewing information through a print ad, media spot or a website, consumers will process a company's messages more deeply if they do so using an app that they've decided to download to their mobile device.

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http://www.sciencedaily.com/releases/2011/12/111208121406.htm