Due to the ubiquity of advertisements, consumers have become accustomed to them and are able to tune them out. To combat this “problem,” advertisers are coming up with continually more creative ways to get their messages across. The new and unique methods some firms have devised are surely memorable. Of course, if they become as commonplace as scented perfume ads or product placement in TV shows and movies, they too will cease to be memorable.
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http://www.mentalfloss.com/blogs/archives/12527
