- Examples of brilliant copywriting in ads for Harley-Davidson and Dixons UK.
- A TVC from GE that demonstrates how to present a corporate message to a non-corporate audience.
- Ads that use a variety of techniques to crash through the clutter and attract attention.
- A few classic TVCs, one each from Apple, Geico and the Discovery Channel.
- Plus, a case study of the world's most successful classified ad.
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