1. Don’t engage in false, misleading or deceptive advertising. Make sure your claims are accurate.
2. Obtain written permission to use photographs, endorsements, or quoted matter. Remember that some material is protected by copyright.
3. Don’t use words and phrases like “free” and “easy credit” unless they’re true. Easy credit, for example, means you offer credit to poor risks without charging them more for it.
4. Remember that consumers can sue you for deceptive advertising, and federal, state, and local governments can take action against you.
5. For more information, visit www.nolo.com, a Web site from Nolo.com, Inc., a self-help legal publisher in Berkeley, CA.
