by Bryan Eisenberg
"No online budget doesn't have some fat to trim. Recently, a prospect assured me that their spend was efficient and they doubted I would find anything they could afford to cut. I should have made a bet with them.
After a little digging, I learned they spend a fair amount on secondary search engines and obtaining a small return. I convinced them to cut the spend on the secondaries and allocate a portion of the budget for landing page optimization..."
Read his article here
http://www.clickz.com/clickz/column/1697403/how-trim-online-ad-budget
