'Adventures In Advertising'

Sunday, September 11, 2011

Craigslist Advertising

Just thought I would share this with you, as some may not know it is available. REMEMBER to always read everything associated with any site you wish to do business on and advertise. Good Luck!

Main Overview - http://www.craigslist.org

Help Overview - http://www.craigslist.org/about

Terms Of Use - http://www.craigslist.org/about/terms.of.use

Sign Up for account - https://accounts.craigslist.org/login/signup?rp=&rt=

Saturday, September 10, 2011

by Tom Egelhoff

"Budget conscious advertisers must achieve top results for their advertising dollar. Expand your dollars by adopting some creative techniques..."

Read his tips here
http://www.smalltownmarketing.com/advertising_tips.html

Wednesday, September 7, 2011

Design Tips for Advertising Posters

Posters are a cost-effective way to promote your business or product. But to be most effective, you need a great poster design that is eye-catching and also gives people valuable information.

Read tips here
http://e-articles.info/e/a/title/Design-Tips-for-Advertising-Posters

Monday, September 5, 2011

5 Tips on Social Media Advertising

"Now that a savvy online marketer can build a profile, continuously grow a network and strategically contact said network with updates about the company and products themselves, it is time to bring in the advertising. Here are 5 things to know about social media advertising..."

Read tips here
http://www.toprankblog.com/2008/03/social-media-advertising

Wednesday, August 17, 2011

5 Tips on Advertising Legally

1. Don’t engage in false, misleading or deceptive advertising. Make sure your claims are accurate.

2. Obtain written permission to use photographs, endorsements, or quoted matter. Remember that some material is protected by copyright.

3. Don’t use words and phrases like “free” and “easy credit” unless they’re true. Easy credit, for example, means you offer credit to poor risks without charging them more for it.

4. Remember that consumers can sue you for deceptive advertising, and federal, state, and local governments can take action against you.

5. For more information, visit www.nolo.com, a Web site from Nolo.com, Inc., a self-help legal publisher in Berkeley, CA.

Monday, August 8, 2011

10 Tips for Print Advertising

In my conversations with ISPs, most have told me that print advertising doesn't work for them. However, I can't help but wonder if those ISPs could have run their marketing campaigns better. Here are some things to remember the next time you try print advertising.

Read tips here
http://www.isp-planet.com/marketing/2006/print_advertising.html

Tuesday, August 2, 2011

Mobile Phone Advertising

"Mobile phone advertising is quickly becoming a key component in large business marketing campaigns. Since billions of people use cell phones every day, and over 12 billion text messages are sent every month in the US, the reasons for are clear..."

Read article here
http://smallbusinessmobileadvertising.com/1070/mobile-phone-advertising-connects-you-and-your-customer-in-a-personal-way

Tuesday, July 26, 2011

Channel Surfing (Product Placement/TV)

by Adam Bluestein

Eager to see your product or service on TV? Frank Zazza, the father of product placement, has these tips!

Read article here
http://www.inc.com/magazine/20080301/channel-surfing.html

Sunday, July 24, 2011

Outdoor Billboard Advertising Success

One big area is that outdoor billboard advertising gives you a way to have repeated contact with your customers. Studies have shown that it takes up to 7 times of telling a customer to act before they will actually do anything about your message.

Read article here
http://www.atouchofbusiness.com/tips/biz/OutdoorBillboardAdvertising-0058.html

Thursday, July 14, 2011

Why Advertising Is Failing On The Internet

by Eric Clemons

Editor’s note: The following is a guest post by Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. In it, he argues that the Internet shatters all forms of advertising.

Read article here
http://techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet

Monday, July 11, 2011

Contextual Advertising Tips & Best Practices

The content network as it pertains to search engine marketing is the syndication network of Web content where contextual advertising is displayed.

View complete tutorial details here
http://www.wordstream.com/content-network

Saturday, July 9, 2011

Link Exchange Sites

Thursday, July 7, 2011

10 Easy Ways to Make Your Flyer Stand Out in the Crowd

by Karen Saunders

A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are some techniques that professional designers use to make flyers "pop."

Read article here
http://www.ryze.com/posttopic.php?topicid=715320&confid=1022

Sunday, July 3, 2011

Motivate Your Customers with a Referral Program

A referral program is a powerful way to motivate customers to send business your way. First, because the referrer has usually already pre-sold their friend or colleague on using you--so it tends to be a much easier to close the deal.

Read more here
http://compellingmarketingblog.com/2011/06/referral-programs-motivate-your-customers