44 Creative Ideas

Collection of creative advertising ideas from around the world.

View the collection here -
http://www.toxel.com/inspiration/2008/10/12/44-creative-advertising-ideas

New Forms of Advertising (YouTube Video)

Literary Review on four different topics regarding New Forms of Advertising: Viral Marketing, Target Marketing, Political Advertising, Google Advertising.

View video here
http://www.youtube.com/watch?v=uR1UnG9DtG0&noredirect=1

The Emerging Form of Social TV Advertising [PDF]

Presented by Paul Smith

This year, TV and Interactive came together… again. After content selection, people use this interactive channel to socialize around the TV content. Meanwhile, content providers eagerly explore new forms of advertising. What form will new ad units take within this Social TV context? This session will introduce social TV and explore advertising opportunities in the medium.

Download this PDF here
http://www.web2expo.com/webexsf2011/public/schedule/detail/18511

Interactive Applications for Cell Phones May Be Most Powerful Forms of Advertising

Apps could be a way for advertisers to reach across traditional product or gender boundaries to appeal to new types of customers. Unlike viewing information through a print ad, media spot or a website, consumers will process a company's messages more deeply if they do so using an app that they've decided to download to their mobile device.

Read article here
http://www.sciencedaily.com/releases/2011/12/111208121406.htm

10 Unusual Ways to Advertise

by Roy H. Williams

To advertise effectively today, you must abandon the old-school idea of "reaching the masses." The famous ad man Morris Hite, who was known for his good-ol'-boy approach to advertising, said it best when he quipped, "There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."

Read article here
http://www.entrepreneur.com/article/83812

Facebook Nabs Nearly One-Third of Display Ad Market

Nearly 1.1 trillion display ad impressions were delivered to US Internet users in the first quarter of 2011; among them, Facebook accounted for 346 billion—31.2% of the total display market—nearly twice the level delivered one year earlier, according to data from comScore Ad Metrix.

Read more here
http://www.marketingprofs.com/charts/2011/4997/facebook-nabs-nearly-one-third-of-display-ad-market#ixzz1guz1aG5I

Mobile Phone Advertising

"Mobile phone advertising is quickly becoming a key component in large business marketing campaigns. Since billions of people use cell phones every day, and over 12 billion text messages are sent every month in the US, the reasons for are clear..."

Read article here
http://smallbusinessmobileadvertising.com/1070/mobile-phone-advertising-connects-you-and-your-customer-in-a-personal-way