Throwing Money Down A Dark Hole?

Posted by Mark

Not caring about the effectiveness of your advertising usually means you are wasting money. The efficiency can be measured best on the Internet, but mass media advertising can also be tracked through your Internet site.

Read more here
http://blog.adtalk101.net/throwing-money-down-a-dark-hole

A Look at Google's 200 Search Ranking Factors (Infographic)

by Eric Siu

"To help make SEO just a little easier, digital marketing firms Backlinko and Single Grain have created the infographic below, collecting some 200 factors that Google considers when ranking sites in its search results. The information was compiled from hundreds of sources, including SEO blogs and from statements made by Google's head of web spam, Matt Cutts."

Read/view infographic here
http://www.entrepreneur.com/article/226884

Display Advertising Tips for Search Marketers

by Magnus Nilsson

Display advertising has been getting quite a bit of attention in the search industry lately. With the introduction of Google re-targeting functionality on the content network, there is yet another compelling reason for search marketers to take a closer look at the world of display to enhance their search efforts.

Read his post here
http://econsultancy.com/us/blog/5775-display-advertising-tips-for-search-marketers