Social Media Influences Moms' Purchasing Decisions

Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than other women to say they have made a purchase as a result of a recommendation via a social networking site (42% vs. 29%).

Read this informative article here
http://www.marketingprofs.com/charts/2012/7885/social-media-influences-moms-purchasing-decisions?adref=GSoMM2a12

17 Advertising Ideas for Small Businesses

by Susan Ward, About.com

This collection of small business advertising ideas presents both the tried and true and advertising ideas you may not have tried yet – advertising ideas for your small business to effectively reach your target market and attract new customers.

Read her informative article here
http://sbinfocanada.about.com/od/advertising/a/17adideas.htm

Motivate Your Customers with a Referral Program

A referral program is a powerful way to motivate customers to send business your way. First, because the referrer has usually already pre-sold their friend or colleague on using you--so it tends to be a much easier to close the deal.

Read more here
http://compellingmarketingblog.com/2011/06/referral-programs-motivate-your-customers