"Here’s a recap of the 6-pack of copywriting tips for those who missed the 6 days of Tweets I posted...Take a look at your content and see if you’re following some of the copywriting tips listed here. Sometimes just a small tweak can go a long way in boosting your results.
Read her post here
http://www.writedirection.com/6-copywriting-tips
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http://www.ryze.com/posttopic.php?topicid=819967&confid=1022
"...Fact is, you can get all of the fundamentals right and still end up with a lousy headline. Sometimes, the only way to improve isn’t being told what to do… it’s being told what not to do. With that in mind, here are a dozen don’ts to help keep you on track..."
Read article here
http://www.copyblogger.com/writing-headlines-wrong