CAN-SPAM Act: A Compliance Guide for Business

Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Read more here
https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business

How Web Advertising Works

In this article, we will look at all the different forms of Web advertising in use today, as well as the economics that are driving them, so that you can have a much better understanding of how Web advertising works. Whether you are a casual surfer or someone running your own Web site, you will find this article to be a real eye-opener.

Read article here
http://www.howstuffworks.com/web-advertising.htm

10 Types of Online Advertising and When You Should Use Them

There are quite a few ways to use online marketing to advertise your business, but that doesn’t mean that you should. Start by developing a strategy that answers why before you determine the how. That being said, here are ten differentways to advertise online.

Read blog post here
http://www.netsetmedia.com/10-types-of-online-advertising-and-when-you-should-use-them

6 Types of Media Advertising

by Glenn Halbrooks, About.com Guide

Media advertising should be part of an overall promotion campaign that targets a desired audience. The type of ad you choose depends on which type of action you want from your users.

Read article here
http://media.about.com/od/brandbuilding/a/6-Types-Of-Media-Advertising.htm

Alternate Forms of Advertising (3 Parts)

Part 1
http://www.irisemedia.com/blog/2011/11/21/alternate-forms-of-advertising.html

Part 2
http://www.irisemedia.com/blog/2011/11/23/alternate-forms-of-advertising-part-2.html

Part 3
http://www.irisemedia.com/blog/2011/11/24/alternate-forms-of-advertising-part-3.html

Forms of Advertising (Online/Offline - Free/Paid)

Advertising gets to people through different forms of communication. Newspapers, magazines and direct mail belong to print media. TV, radio and the Internet are among the most important electronic media.

http://www.english-online.at/media/advertising/advertising-media.htm

55 Best Ways To Advertise Your Website

There are lots of great ways to promote your website, but it always helps to have a handy list of topics you can get ideas from. That’s why we’ve compiled this always-growing website promotion tips page. Hopefully it will get you motivated to do one or two small things that you haven’t thought of before to get your site more and more traffic over time.

Read article here
http://www.omnistaretools.com/best-ways-to-advertise-your-website.htm

18 Free Tips For Great Social Media Ads

Check out these great tips here
http://www.adrants.com/2010/08/18-free-tips-for-great-social-media-ads.php

10 Golden Tips for Advertising on a Zero Budget

by Dirk Dupon

Here are the 10 best tips for increasing your visibility on the web. And this without a cost!

http://www.thewritemarket.com/mcnn/index.php?mcnn=dupon&title=10%20Golden%20Tips%20for%20Advertising%20on%20a%20Zero%20Budget

How to Trim the Online Ad Budget

by Bryan Eisenberg

"No online budget doesn't have some fat to trim. Recently, a prospect assured me that their spend was efficient and they doubted I would find anything they could afford to cut. I should have made a bet with them.

After a little digging, I learned they spend a fair amount on secondary search engines and obtaining a small return. I convinced them to cut the spend on the secondaries and allocate a portion of the budget for landing page optimization..."

Read his article here
http://www.clickz.com/clickz/column/1697403/how-trim-online-ad-budget

Online Ad Targeting: Who's Most Likely to Act?

Business professionals working in the legal, retail, and software industries are most likely to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo. Those working in certain job functions, such as operations, legal, and sales, are also more likely to act on display ads.

Read article here
http://www.marketingprofs.com/charts/2011/5114/online-ad-targeting-whos-most-likely-to-act

5 Free Online Advertising Channels For Your Business

"...Among these magnificent benefits is the chance to be able to promote your business, any business, online, free of charge! It doesn't matter if your enterprise is a purely online or offline venture, the World Wide Web is home to a great number of marketing opportunities that you could avail of, with no damage to your business' budget whatsoever."

Read tips here
http://www.opentips.com/advertising/5-free-online-advertising-channels-for-your-business

10 Golden Tips for Advertising on a Zero Budget

by Dirk Dupon

Here are the 10 best tips for increasing your visibility on the web. And this without a cost!

Read his tips here
http://www.thewritemarket.com/mcnn/index.php?mcnn=dupon&title=10%20Golden%20Tips%20for%20Advertising%20on%20a%20Zero%20Budget