45 Fabulous Facebook Advertising Tips & Magic Marketing Tricks

We're starting off our Facebook Advertising & Marketing Guide with some general tips and tricks for advertising on Facebook. Learn to select your campaign objectives, use various Facebook advertising formats for different needs, control the costs of advertising on Facebook, and more.

Read more tips and guide here
http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips

10 Ways to Get Live Viewers for Your Google Hangouts On Air

By Ryan Hanley, May 13, 2014

Hangouts are changing the way brands connect with audiences to share advice, interview influencers and more.

In this article you’ll find 10 ways you can entice your audience to join you in real time on your next Hangout on Air.

Read article here http://www.socialmediaexaminer.com/google-hangouts-on-air-viewers

6 New Ways to Make Mobile Advertising Work

Excerpt, "Our phones are also multifaceted: They are a radio, TV, camera, map, address book, calendar, diary, weather vain, clock, calculator, coupon book, instant messenger, photo album, newspaper, wallet, satnav, coupon booklet and did I say phone? They offer the gateway to every bit of information ever recorded by mankind online and a chance, with one click, to spread anything to our entire social graph..."

Read more here http://www.adweek.com/news/technology/here-are-6-new-ways-make-mobile-advertising-work-167321

10 Unusual Ways to Advertise

"...The key to effective advertising today is to focus on the individual. Here are some low-cost ways to do it"

Click here to view

CAN-SPAM Act: A Compliance Guide for Business

Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Read more here
https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business

Best, Inexpensive Ways to Advertise Your Business

"...Make the most out of the ad dollars you do have, no matter how limited you are. These cheap ways to advertise give you a variety of options to choose from when you're on an ad budget diet while giving you a good return on your advertising investment."

Read tips here
advertising.about.com

How Web Advertising Works

In this article, we will look at all the different forms of Web advertising in use today, as well as the economics that are driving them, so that you can have a much better understanding of how Web advertising works. Whether you are a casual surfer or someone running your own Web site, you will find this article to be a real eye-opener.

Read article here
http://www.howstuffworks.com/web-advertising.htm

I Was Terrified of Mobile Marketing!

by Michael Fleischner

"Being in marketing means you need to be an "expert" in all things marketing-related. In fact, I like to pride myself on being able to have intelligent conversations when thrown into marketing circles. However, there is one area that has always terrified me and that is mobile marketing..."

Read his post here
http://marketing-expert.blogspot.com/2011/05/i-was-terrified-of-mobile-marketing.html

Throwing Money Down A Dark Hole?

Posted by Mark

Not caring about the effectiveness of your advertising usually means you are wasting money. The efficiency can be measured best on the Internet, but mass media advertising can also be tracked through your Internet site.

Read more here
http://blog.adtalk101.net/throwing-money-down-a-dark-hole

Display Advertising Tips

Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.

Read info here -
http://marketingland.com/library/display-advertising-news

15 Proven Ideas for Low-Cost, Local Advertising

You need to advertise your business, but that comes with two stipulations: Advertising needs to be both inexpensive and targeted at a local audience. Who wants to spend thousands of dollars reaching prospects in Topeka, Kan., when you're based in Tacoma, Wash.? Consider these 15 suggestions for low-cost, local advertising...

Read tips here -
http://www.nfib.com/business-resources/business-resources-item?cmsid=50356

44 Creative Ideas

Collection of creative advertising ideas from around the world.

View the collection here -
http://www.toxel.com/inspiration/2008/10/12/44-creative-advertising-ideas

A Look at Google's 200 Search Ranking Factors (Infographic)

by Eric Siu

"To help make SEO just a little easier, digital marketing firms Backlinko and Single Grain have created the infographic below, collecting some 200 factors that Google considers when ranking sites in its search results. The information was compiled from hundreds of sources, including SEO blogs and from statements made by Google's head of web spam, Matt Cutts."

Read/view infographic here
http://www.entrepreneur.com/article/226884

LinkedIn Advertising Tips For Beginners

by Greg Habermann

LinkedIn Ads are painfully easy to get started using and it's one of the smoothest systems for quickly getting you going. That said, that ease can easily lead to misteps and result in your campaigns not running effectively. So when you sit down to do this, take your time!

Read article here
http://searchenginewatch.com/article/2154103/LinkedIn-Advertising-Tips-For-Beginners