'Adventures In Advertising'

Is it possible to run your business on free advertising only?

2012-01-28T18:24:00.000-05:00

"Do you know that it is possible to get free advertising for your business? Yes you have heard it right you can get free advertising...If you are an entrepreneur you will surely agree with me that advertising is one of, if not, the most important expense that you will have to deal with."

Read article here
http://www.blogmarketingtools.com/free-website-advertising-idea.asp

50 Stunning Poster Advertisement Ideas

2012-01-22T15:34:00.000-05:00

Poster designing is one of the most creative part of graphic designing and helping for brand advertisements, now web designers also like to draw advertisement posters for web promotions and we have some awesome collection of Poster designs in this creative post.

Read post here
http://www.smashingbuzz.com/2010/05/50-stunning-poster-advertisement-ideas

15 Clever & Creative Billboard Advertising Campaigns

2012-01-19T16:52:00.000-05:00

Posted by Steph

Billboards are so ubiquitous in the modern world, many people barely even notice them anymore. So, some advertisers have gotten ultra-creative with their outdoor advertising, relying on eye-catching imagery and unusual proportions to grab the attention of the public.

View these ideas here
http://weburbanist.com/2010/01/11/creative-billboard-advertising-campaigns

40 Mind Blowing Creative Advertising Ideas

2012-01-13T15:02:00.002-05:00

by Rafiq Elmansy

Did you ever see an old advertising idea that is repeated on TV or outdoors over and over and ask yourself, is not it silly to repeat the advertising idea over and over till no one look at it or even interest to know what does it sells?! Creative advertising ideas always attract our eyes to know more about it or understand the message it delivers.

Read list of ideas here
http://www.graphicmania.net/40-mind-blowing-creative-advertising-ideas

Seven Powerful Tips to Dominate your Yellow Page Advertising Competition

2012-01-09T10:40:00.001-05:00

Read tips here (7 pages)
http://www.adrevamp.com/Yellow-Page-Advertising.html

Simple Tips for Advertising on Facebook

2012-01-06T13:02:00.001-05:00

by Kunal Anand

Read article here
http://www.mensxp.com/work-life/business-mantras/5219-simple-tips-for-advertising-on-facebook.html

How to Trim the Online Ad Budget

2012-01-02T14:14:00.001-05:00

by Bryan Eisenberg

"No online budget doesn't have some fat to trim. Recently, a prospect assured me that their spend was efficient and they doubted I would find anything they could afford to cut. I should have made a bet with them.

After a little digging, I learned they spend a fair amount on secondary search engines and obtaining a small return. I convinced them to cut the spend on the secondaries and allocate a portion of the budget for landing page optimization..."

Read his article here
http://www.clickz.com/clickz/column/1697403/how-trim-online-ad-budget

Custom Stickers in High Demand

2011-12-31T14:10:00.001-05:00

by Meer Blake

Advertisement has always been the primary source of business promotion over the years. People use several methods to convey their messages to the public to let them know about their products and services.

Read more here
http://www.articlesfactory.com/articles/advertising/custom-stickers-in-high-demand.html

Facebook Nabs Nearly One-Third of Display Ad Market

2011-12-19T11:51:00.001-05:00

Nearly 1.1 trillion display ad impressions were delivered to US Internet users in the first quarter of 2011; among them, Facebook accounted for 346 billion—31.2% of the total display market—nearly twice the level delivered one year earlier, according to data from comScore Ad Metrix.

Read more here
http://www.marketingprofs.com/charts/2011/4997/facebook-nabs-nearly-one-third-of-display-ad-market#ixzz1guz1aG5I

Free Website Promotional Tutorial

2011-12-13T10:48:00.002-05:00

Welcome to A Promotion Guide. If this is your first visit, you might want to take the time to read through this page. It contains a free step-by-step website promotion tutorial that also serves as a "User's Guide" to the site.

Read this step by step guide here
http://www.apromotionguide.com

Finding Free (and Almost Free) Advertising for Entrepreneurs

2011-12-11T13:45:00.000-05:00

by Kathryn Lang for Gaebler Ventures

Advertising can be one of the most expensive items for many entrepreneurs. Word of mouth is only one of the free and almost free opportunities for advertising that the creative entrepreneur can use to cut back on advertising expenses.

Read article here
http://www.gaebler.com/Finding-Free-and-Almost-Free-Advertising-for-Entrepreneurs.htm

How To Advertise Cheaply & Effectively On The Internet

2011-12-08T14:41:00.001-05:00

by Dave Cole

Advertising, that's the name of the game isn't it? To make money with any online business, one thing you've got to do is: get the word out about your Web site...The question everyone wants to know is: Where and How do I advertise to get the most effective results. What should you do and what shouldn't you do?

Read article here
http://choosetoprosper.com/advertise_online.html

Where to Advertise and Where Not To Advertise

2011-11-30T13:08:00.000-05:00

Where to Advertise and Where Not To Advertise
By Mohamed Rabea

Here is what pulls the best results for me. I've been in Internet Marketing for about 3 years and the following methods brought me the best results...

Read tips here
http://www.ryze.com/posttopic.php?topicid=518067&confid=1022

6 Powerful ways to Promote your Site Offline

2011-11-23T15:14:00.001-05:00

by Matt Colyer

Far to many web sites are not advertising offline and it's costing them large amounts of money. Don't make the same mistake as those web site owners and instead learn from their mistakes! Below you will find six powerful ways to promote your web Site Offline and gain more exposure.

Read tips here
http://www.ryze.com/posttopic.php?topicid=509478&confid=1022

Mom/WAHM - Yahoo Groups

2011-11-17T12:10:00.000-05:00

7 Deadly Sins of Advertising

2011-11-13T13:47:00.000-05:00

by Steve McKee

Why Your Advertising Isn't Working...
The vast majority of ads don't register with consumers. Here are seven straight-up reasons why your message probably isn't getting through.

Read tips here
http://www.businessweek.com/smallbiz/content/sep2009/sb20090911_201004.htm

10 Low-Cost Easy Ways to Promote Your Business

2011-11-05T14:07:00.001-04:00

by Susan Ward

Part 1: Business Promotion Starts With Your Contact Information

Business promotion is to running a successful business as practicing scales is to playing the piano well; it may not be a thrilling activity in itself, but you just have to do it! You should spend at least an hour a day on business promotion or planning how to promote your business (and more is better, if you can fit the time in)!

Read her article here
http://sbinfocanada.about.com/cs/marketing/a/bizpromotion.htm

TOP 4 "Smart Advertising" Techniques

2011-10-28T13:57:00.000-04:00

Provided by The Internet Marketing Center

"What are your visitors worth to you?"
Once you know how to calculate the value of a visitor to your site, you'll be able to figure out how much you can afford to spend on advertising without draining your wallet. There are a few simple calculations you'll need to make in
order to determine the value of your visitors.

Read these tips here
http://www.ryze.com/posttopic.php?topicid=531857&confid=1022

3 Facebook Ad Images that Convert Best

2011-10-18T11:23:00.000-04:00

Posted by Deb Zimmer

Have you ever wondered how to get people on Facebook to respond to your ads? Here are some tips from Mona Elesseily, the VP of Online Marketing Strategy at Page Zero Media and Jennifer Sheahan from FBadsLAB.

http://bestfreemarketingtips.com/2011/06/social-media/facebook/3-facebook-ad-images-conver

17 Advertising Ideas for Small Businesses

2011-10-15T14:50:00.000-04:00

by Susan Ward, About.com

This collection of small business advertising ideas presents both the tried and true and advertising ideas you may not have tried yet – advertising ideas for your small business to effectively reach your target market and attract new customers.

Read her informative article here
http://sbinfocanada.about.com/od/advertising/a/17adideas.htm

How Not to Advertise on the Internet

2011-10-12T11:48:00.001-04:00

by Dave Cole

Read article here
http://choosetoprosper.com/internet_advertising.html

10 Steps to Advertising Success

2011-10-07T15:24:00.000-04:00

by Brian Moore

Millions of people marketing on the Internet try to grab the attention of all the rest daily. How does a beginner, a "newbie", if you will, figure out how to write an ad that pulls in responses?

Read article here
http://www.businesshighlight.org/marketing/advertising/10-steps-to-advertising-success.html

Turn Your E-Mail And Voice Mail Messages Into Advertisements

2011-10-01T12:23:00.000-04:00

by Jeffrey J. Mayer

He will share tips on how utilizing your phone - voicemail and email messages to gain a wider customer, client and consumer base!

Read article here
http://www.wahmsearchengine.com/articles/messages.shtml

TeamMom's - Free Classifieds!

2011-09-27T10:39:00.000-04:00

Hi Everyone, just wanted to pass on to all of you, our free online classifieds, available nationally & internationally! Do drop by and check it out when you can, enjoy and success always :) Patricia

Marketing Mom Classified
http://mktgmoms.adpost.com

Top 10 Tips for an Effective Advertising Campaign

2011-09-23T13:27:00.001-04:00

The goal of advertising is to cost-effectively reach a large audience and attract customers. If done correctly, advertising can enhance the success of your business.

Read tips here
http://www.allbusiness.com/marketing/advertising/3983-1.html

Craigslist Advertising

2011-09-11T12:06:00.001-04:00

Just thought I would share this with you, as some may not know it is available. REMEMBER to always read everything associated with any site you wish to do business on and advertise. Good Luck!

Main Overview - http://www.craigslist.org

Help Overview - http://www.craigslist.org/about

Terms Of Use - http://www.craigslist.org/about/terms.of.use

Sign Up for account - https://accounts.craigslist.org/login/signup?rp=&rt=

25 Low Cost Advertising Tips

2011-09-10T17:20:00.000-04:00

by Tom Egelhoff

"Budget conscious advertisers must achieve top results for their advertising dollar. Expand your dollars by adopting some creative techniques..."

Read his tips here
http://www.smalltownmarketing.com/advertising_tips.html

Design Tips for Advertising Posters

2011-09-07T11:33:00.000-04:00

Posters are a cost-effective way to promote your business or product. But to be most effective, you need a great poster design that is eye-catching and also gives people valuable information.

Read tips here
http://e-articles.info/e/a/title/Design-Tips-for-Advertising-Posters

5 Tips on Social Media Advertising

2011-09-05T15:29:00.000-04:00

"Now that a savvy online marketer can build a profile, continuously grow a network and strategically contact said network with updates about the company and products themselves, it is time to bring in the advertising. Here are 5 things to know about social media advertising..."

Read tips here
http://www.toprankblog.com/2008/03/social-media-advertising

5 Tips on Advertising Legally

2011-08-17T17:11:00.001-04:00

1. Don’t engage in false, misleading or deceptive advertising. Make sure your claims are accurate.

2. Obtain written permission to use photographs, endorsements, or quoted matter. Remember that some material is protected by copyright.

3. Don’t use words and phrases like “free” and “easy credit” unless they’re true. Easy credit, for example, means you offer credit to poor risks without charging them more for it.

4. Remember that consumers can sue you for deceptive advertising, and federal, state, and local governments can take action against you.

5. For more information, visit www.nolo.com, a Web site from Nolo.com, Inc., a self-help legal publisher in Berkeley, CA.

10 Tips for Print Advertising

2011-08-08T00:12:00.000-04:00

In my conversations with ISPs, most have told me that print advertising doesn't work for them. However, I can't help but wonder if those ISPs could have run their marketing campaigns better. Here are some things to remember the next time you try print advertising.

Read tips here
http://www.isp-planet.com/marketing/2006/print_advertising.html

Mobile Phone Advertising

2011-08-02T15:07:00.000-04:00

"Mobile phone advertising is quickly becoming a key component in large business marketing campaigns. Since billions of people use cell phones every day, and over 12 billion text messages are sent every month in the US, the reasons for are clear..."

Read article here
http://smallbusinessmobileadvertising.com/1070/mobile-phone-advertising-connects-you-and-your-customer-in-a-personal-way

Channel Surfing (Product Placement/TV)

2011-07-26T13:14:00.000-04:00

by Adam Bluestein

Eager to see your product or service on TV? Frank Zazza, the father of product placement, has these tips!

Read article here
http://www.inc.com/magazine/20080301/channel-surfing.html

Outdoor Billboard Advertising Success

2011-07-24T16:43:00.000-04:00

One big area is that outdoor billboard advertising gives you a way to have repeated contact with your customers. Studies have shown that it takes up to 7 times of telling a customer to act before they will actually do anything about your message.

Read article here
http://www.atouchofbusiness.com/tips/biz/OutdoorBillboardAdvertising-0058.html

Why Advertising Is Failing On The Internet

2011-07-14T20:35:00.001-04:00

by Eric Clemons

Editor’s note: The following is a guest post by Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. In it, he argues that the Internet shatters all forms of advertising.

Read article here
http://techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet

Contextual Advertising Tips & Best Practices

2011-07-11T12:49:00.000-04:00

The content network as it pertains to search engine marketing is the syndication network of Web content where contextual advertising is displayed.

View complete tutorial details here
http://www.wordstream.com/content-network

Link Exchange Sites

2011-07-09T15:06:00.000-04:00

10 Easy Ways to Make Your Flyer Stand Out in the Crowd

2011-07-07T13:29:00.000-04:00

by Karen Saunders

A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are some techniques that professional designers use to make flyers "pop."

Read article here
http://www.ryze.com/posttopic.php?topicid=715320&confid=1022

Motivate Your Customers with a Referral Program

2011-07-03T14:15:00.001-04:00

A referral program is a powerful way to motivate customers to send business your way. First, because the referrer has usually already pre-sold their friend or colleague on using you--so it tends to be a much easier to close the deal.

Read more here
http://compellingmarketingblog.com/2011/06/referral-programs-motivate-your-customers

The History of Advertising on Facebook [INFOGRAPHIC]

2011-06-28T12:16:00.000-04:00

As Facebook has grown from a collegiate social network to a site that gets action from 7.3% of the world’s population, it has also evolved into a marketing tool. One report estimated that advertisers will spend $4 billion on Facebook advertising this year.

Facebook didn’t come out of the gate as a marketing-friendly product in 2004, and it has conducted a fair share of failed experiments in its efforts to become one. We’ve chronicled its evolution in the infographic below.

Read and view this fantastic graph here
http://mashable.com/2011/06/28/facebook-advertising-infographic

Ads in Apps Are the Most Likely to Stick

2011-06-27T11:24:00.000-04:00

Compete has released a new Smartphone Intelligence survey which found that advertisements in mobile apps have a better chance of influencing consumers than do ads on mobile websites. More than half of the smartphone users polled (52 percent) said that they remember ads they see in mobile applications, but only 40 percent could make the same claim about the ads they see on the mobile Web.

Read article here
http://www.websitemagazine.com/content/blogs/posts/archive/2011/06/21/ads-in-apps-are-most-likely-to-stick.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

Mobile Display Ads Up 128% in Past Two Years

2011-06-21T12:24:00.000-04:00

The number of US advertisers* using mobile display ad campaigns reached 689 in April 2011, up 128% from two years earlier, according to a study by comScore. Campaigns related to mobile content and publishing comprised the plurality of mobile ads, amounting to 50% as of March 2011, followed by ads for consumer discretionary goods (26%), information technology (7%), and financial services (6%).

Read more here
http://www.marketingprofs.com/charts/2011/5204/mobile-display-ads-up-128-in-past-two-years?adref=nlt060911

Free Marketing and Advertising Options for Small Internet Businesses

2011-06-19T14:17:00.002-04:00

"Smart home business owners are cautious with their funds. They generally tend to choose proven promoting methods. However, advertising doesn’t need to be high-priced. There are numerous free advertising options small business entrepreneurs can work with..."

Read blog post here

http://freeadvertisingtipsforinternet.blogspot.com

Creative and Free Advertising Ideas

2011-06-16T21:03:00.000-04:00

The following unique and free advertising ideas should be used during your everyday life. Advertising is not just done on the Internet or in newspapers; there are a variety of different ways to naturally talk about your business with people that you meet each day.

Read list here
http://www.low-cost-and-free-advertising.com/free-advertising-ideas.htmla

Online Ad Targeting: Who's Most Likely to Act?

2011-06-10T13:24:00.002-04:00

Business professionals working in the legal, retail, and software industries are most likely to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo. Those working in certain job functions, such as operations, legal, and sales, are also more likely to act on display ads.

Read article here
http://www.marketingprofs.com/charts/2011/5114/online-ad-targeting-whos-most-likely-to-act

Newspaper Advertising When and Where Your Ad Should Appear

2011-06-06T14:52:00.001-04:00

Your newspaper advertising strategy will depend on your type of business. The key question is: “When and where [what newspaper sections on what days] do your customers look for your type of business?"

Read article here
http://www.myprofessionaladvertising.com/Newspaper%20Advertising.htm

Is it Possible to Run Your Business on Free Advertising Only?

2011-05-21T12:55:00.002-04:00

Provided by Blog Marketing Tools

"Do you know that it is possible to get free advertising for your business? Yes you have heard it right you can get free advertising...If you are an entrepreneur you will surely agree with me that advertising is one of, if not, the most important expense that you will have to deal with."

Read post here
http://www.blogmarketingtools.com/free-website-advertising-idea.asp

Free Advertising Report

2011-05-15T12:25:00.001-04:00

You will find a lot of Free Internet Advertising Tips and Resources with our Free Report. This report has over 9 pages worth of advertising resources and most of them are free!

Here are few resources to expect with your FREE Advertising Report:

* Free Traffic Resources
* The Top 20 Blog Submission Sites
* Free Lead Resources
* Networking Resources
* Free Book Publishing Resources

To get your free report visit here
http://myseogal.com/pages/advertisingreport.htm

101 Small Business Marketing, Advertising Ideas, Tips & Tricks

2011-05-09T15:20:00.001-04:00

by Tom Egelhoff

One of the great things about being older is having had the opportunity to work with some very intelligent and creative people over the past thirty years. It is a thank you to them that I share this information with you.

[Scroll down past ad's and top title info]
http://www.smalltownmarketing.com/101page.html

17 Advertising Ideas for Small Businesses

2011-05-02T11:56:00.003-04:00

by Susan Ward

Part 1: Small Business Advertising Beyond Word-of- Mouth
http://sbinfocanada.about.com/od/advertising/a/17adideas.htm

Part 2: More Small Business Advertising Ideas
http://sbinfocanada.about.com/od/advertising/a/17adideas_2.htm

Advertising Techniques – Do’s, Don'ts and Simple Tips

2011-04-20T13:17:00.001-04:00

by Mark Hughes

8 Techniques to help your advertising campaign.

Read tips here
http://www.buzzmarketing.com/advertising-techniques.html

How to Improve Your Banner Ad Designs

2011-04-11T16:06:00.005-04:00

Posted by Buzz under General

"Indeed, it is certainly worthwhile to formulate or continue a banner ad strategy. However, how do you assure that your banner ads are working optimally and to the most advantage? Here are some tips.."

Read article here
http://blog.morebusiness.com/2010/09/how-to-improve-your-banner-ad-designs

10 Tips on How to Make Your Advertising More Effective and Cost Less!

2011-04-07T10:56:00.000-04:00

by Kirk Galasso

If you are thinking of using advertising to promote your business, follow these 10 tips to see more results from your advertising.

Read his tips here
http://www.powerhomebiz.com/vol61/advertising.htm

All about: Filler, Goody, Mom Packs and so on (Advt)

2011-04-02T11:47:00.002-04:00

All about Fillers!

* What is a filler or advertising pack?
Simple. It is a bag, packet, envelope, anything basically that
you fill up with flyers, samples, biz cards, coupons, pens, etc.
that you use as a way of marketing yourself. You can find more
information on this here http://themompack.com/whatis.htm

* What are the costs involved?
Varies. The cost can range from a couple of dollars to whatever you
choose???? Depending on where, how you begin your distribution of your
packs will depend on what sort of budget you need. Most people just join
groups that per to this sort of marketing/advertising, which leaves the
person requesting fillers with the bulk of the money to be spent.

* What are fillers?
Fillers are what you use to promote out your company, business, service
and can be anything from pens, erasers, flyers, biz cards, coupons, the
ideas are endless.

* What do I use to hold my stuff?
Most people use medium to large clear sized bags similiar to storage
bags that can fold, zip or flap shut. There are many places to get
these bags from, I use cheap inexpensive clear storage bags (size
varies per campaign, products used), recycle gift bags, even make my
own out of party favor bags, discounted-clearance gift/holiday bags.

* Where do you put out or leave them?
Well... bascially anywhere, everywhere there are people, especially
keeping in mind those who are specifically targeted or geared to the
sort of product, service, business you offer and that which will
compliment them as well.

* How do you keep track -
When I send out information on my own (to other's seeking fillers
for their packs), I always assign a special code (track my materials)
so that if I get any sort of feedback, calls, order's, I can [A]Thank
the person whom I got the referral thru via their pack [B]Follow up
again with this person on future packs [C]Track my progress via sales,
calls, inquiries [D]Further my marketing expenses in those areas where
the business is and so on.

Now when doing my own F or A packs, I assign a: name to it, special
tracking code, give a date of distribution, place, quantity, etc and
send this to each participant so that they can check the progress as
well. This helps those gals swapping with me or just sending their info
to me with the same sort of A-D format I use myself and hopefully gives
them sort of idea of whether or not they can provide or reach a specific
market in my area.

* Where do I find Fillers?
You can find fillers thru specialized groups, WAH/MOM message forums,
boards swap this sort of information too....

Filler Yahoo Groups:
http://finance.groups.yahoo.com/group/DSPromoPacks
http://finance.groups.yahoo.com/group/Filler_Connection
http://finance.groups.yahoo.com/group/Momsinbusinessbunch
http://finance.groups.yahoo.com/group/one_stop_filler_swap
http://finance.groups.yahoo.com/group/themompack
http://finance.groups.yahoo.com/group/WahmGoodieBags
http://finance.groups.yahoo.com/group/WAHMbusinesscardexchange

Creative Filler Ideas (Promotional)
Part 1 - http://www.ryze.com/posttopic.php?topicid=688219&confid=1022

Part 2 - http://www.ryze.com/posttopic.php?topicid=688220&confid=1022

4 Tips for Effective Radio Ads

2011-03-27T11:46:00.000-04:00

posted by Forumla 52

Read their tips here
http://www.formula52.com/tips

Digital Advertising

2011-03-24T16:32:00.002-04:00

"How can your message deliver the exact message and stand out from the crowd? The solution - put your advertising message in motion. With this, you'll stop shoppers in their tracks with an exciting and attention-grabbing digital advertisement..."

Read article here
http://www.opentips.com/advertising/digital-advertising

How to Write Great Sales Copy - Part 1 & 2

2011-03-20T14:13:00.002-04:00

By Sue Papadoulis

Part 1 -
When you're taking the leap into selling a product, you'll need a sales letter - whether that's a web page, an email, or a direct mail brochure or letter. Follow the tips below to write great copy that persuades and communicates in order to get results.

1. Concentrate on the person reading the letter, rather than thinking about yourself. The fastest way to turn people off is to harp on about what a great person you are, what fantastic attributes you have, anything really that's about you. Your readers are interested in "what's in it for me". Think about what's in it for them, and what they'll get out of using your product. Include the word "you" often, as this speaks directly to them and their problems.

2. Focus on the benefits not just the features. Your readers will want to know exactly what the product will do for them, and how it will benefit them. They're not interested in the features of the product unless they can translate that into a benefit. For example, if you buy a treadmill you're not buying it because it has an electronic calorie counter, you're buying it because it will help you lose weight and gain fitness. So, what does a financial advisor sell - superannuation? No, peace of mind and a secure financial future.

3. Create a winning headline. Your customers will probably scan your sales copy in just a few seconds and decided then and there whether or not there's something in it for them. You must appeal to your reader's interests and concerns - remembering to focus on the reader. For example:

Bad: "New shopping web site offers 250 products for sale!"
Better: "Save money and time by doing your shopping online from home!"

4. Use sub headings that capture attention. Sub headings allow a reader to quickly understand your main points during their skim read of what you're offering. Again, focus on the main benefit. For example:

Bad: "Our clients think our service is great"
Better: "Meet five customers who regularly save $50 a week shopping with us!"

5. Keep it conversational. Write to your customers as you would a friend. Use conversational phrases such as "I'll show you how we can do this together." or "So, how do you take the next step?" Keep the message as simple as possible - imagine you are writing to someone who's aged around 12 (the media does this to ensure a clear message).

Part 2 -
So, you've developed a winning product, now you just need to convince your customers to buy it. Last week we looked at the first five steps to creating great sales copy - here are the next five tips to help you generate a positive reaction from your customers.

1. Keep it brief. No one has time to read pages and pages of copy. At best, you'll have 10-30 seconds to capture their attention before they'll close the web page or email, or throw your direct mail piece in the bin. Make sure you include the biggest and best benefit of your product first. The length of your sentences should be no more than 20 words - use sub headings and dot points to sell your key messages so it's easy to skim read.

2. Forget the jargon. There may be buzz-words that are commonly used in your industry, which mean absolutely nothing to your audience. For example, for a long time the word 'teleseminar' meant nothing to many people - in fact, it probably still doesn't mean much to those who are new to world of online information products. "Live interview via the phone or web" makes it easier to understand. Think of a 12 year old - would they get it?

3. Use testimonials to foster trust. Your customers might believe what you say about your product, but they will feel even more at ease if they hear from a third party who's tried and tested it, and given it the thumbs up. Make sure you include results-oriented testimonials in your sales copy. For example: "Jenny Smith - saved $125 in just one week shopping online with us". Make sure you include full names, titles, and companies (and get their permission!).

4. Ask for the sale! It's no use selling the benefits, if you don't then convert this interest into a sale. Make sure you give clear instructions on what you want the reader to do - what are the next steps? Must they order now, call for a free consultation, or sign up for a free report? It's important you lead your customers along a pre-determined path, rather than simply hope they'll get what you're talking about and take the necessary action.

5. Proof read your copy. There's nothing that's going to diminish that sense of trust and professionalism faster than sales copy that's full of spelling and grammar errors. If you look like an amateur your customers won't trust that you can deliver on your promises. Hire a professional editor or proof reader to look over what you're created.

© 2009 Home Biz Chicks

WANT TO USE THIS REPORT IN YOUR E-NEWSLETTER OR WEB SITE? You can, as long as you include this complete blurb with it: Online entrepreneur Sue Papadoulis publishes the popular e-newsletter Smart Biz Chicks. If you're ready to jump-start your home business to make more money and have more fun and free time, get your FREE tips and FREE report "How to Generate Free Publicity for Your Home-Based Business" now at www.homebizchicks.com.

Draw Attention to Your Newspaper Ad

2011-03-05T13:33:00.000-05:00

View some good tips and actual ad here
http://newspaperadvertisingtips.com/draw-attention-to-your-newspaper-ad

Display Advertising Tips for Search Marketers

2011-03-01T12:17:00.001-05:00

by Magnus Nilsson

Display advertising has been getting quite a bit of attention in the search industry lately. With the introduction of Google re-targeting functionality on the content network, there is yet another compelling reason for search marketers to take a closer look at the world of display to enhance their search efforts.

Read his post here
http://econsultancy.com/us/blog/5775-display-advertising-tips-for-search-marketers

Copywriting Tutorial 6 "Professional Tips That Milk Extra Response"

2011-02-27T13:17:00.001-05:00

"If I was pushed for only one piece of advice it would be this;
Read as much as you possibly can about Copy writing, advertising, and the world of marketing and sales. 'Live' in the library, scour the Web, and devour every book available on these subjects."

Continue reading tips here
http://www.adcopywriting.com/Tutorial_6_Tips.htm#top

Tips For Your Outdoor Advertising Sign

2011-02-12T13:07:00.002-05:00

by a Touch of Business staff

Once you have decided to pursue an outdoor advertising sign campaign, you need to focus on how to craft an effective sign. Simply putting up a sign is not enough to attract customers and build your business. You need to make sure your sign accomplishes its purpose.

Read tips here
http://www.atouchofbusiness.com/tips/biz/OutdoorAdvertisingSign-0056.html

Developing Copy for Pay-per-Click Advertisements

2011-02-03T12:37:00.001-05:00

by Katrina Dayrit]

Tips for Maximizing PPC Advertising Cost Efficiency - When developing pay-per-click advertisements, there are two important things internet marketing specialists should consider to make the most out of PPC advertising costs.

Read more at Suite101:
http://www.suite101.com/content/developing-copy-for-pay-per-click-advertising-a211390#ixzz1CpujeU35

Auction Advertising - Yahoo Groups

2011-01-24T10:51:00.009-05:00

Top 100 Sites - Christian (Banner and Button)

2011-01-14T17:24:00.004-05:00

400 Articles - “Advertising In A Recession.”

2011-01-01T11:04:00.001-05:00

BusinessWeek‘s online Business Exchange now has posted a synopsis and links to over 192 news articles and 202 blog items on the subject of “Advertising In A Recession.”

Read information here
http://fuelingnewbusiness.com/2009/01/14/400-articles-on-the-subject-of-advertising-in-a-recession

Design Tutorial: How to Do Your Own Advt Design

2010-12-24T14:34:00.000-05:00

Make sales sizzle with an eye-catching advertisement. These tutorials provide advertising design tips and examples for layout of effective print advertising and marketing materials. In addition to advertising design advice, find copy writing help for advertising copy and headlines. Explore layouts and templates for small space, full page, and other ad sizes and arrangements.

View and download tutorial tips here
http://desktoppub.about.com/od/ads/Advertising_Design.htm

The Wide World of Advertising: tips for making ads that work.

2010-12-05T09:51:00.001-05:00

by Martin, Michelle J.

"Advertising stimulates demand for a product, service or idea. Advertising serves to increase sales, market share and public awareness, giving product information while enhancing image. Astute businesses continue to invest in advertising and promote their business in a consistent manner..."

Read article here
http://www.allbusiness.com/marketing-advertising/advertising/340466-1.html

10 Ways to Run Your Own Advertising Campaign

2010-11-15T14:58:00.000-05:00

From Apryl Duncan, former About.com Guide

Read her tips here
http://advertising.about.com/od/smallbusinesscampaigns/a/youradcampaign.htm

12 Top Print Advertising Tips

2010-11-12T11:37:00.003-05:00

NOTE: On right side of page you will see a small box with a sign up to receive "50 Low Cost Marketing Ideas" plus monthly tips & exclusive offers. Worth signing up for.

Read these tips here
http://www.marketingminefield.co.uk/traditional-marketing/print-advertising/tips.html

Advertising Strategies with Social Networks

2010-11-02T20:04:00.001-04:00

by Erica Robinson

"The most popular being advertising through social networks. Regardless of which social network you may sign up with you will always run into somebody advertising for their business, website or even for an affiliate website."

Read article here
http://www.articlesfactory.com/articles/advertising/advertising-strategies-with-social-networks.html

5 Free Online Advertising Channels For Your Business

2010-10-22T13:30:00.000-04:00

"...Among these magnificent benefits is the chance to be able to promote your business, any business, online, free of charge! It doesn't matter if your enterprise is a purely online or offline venture, the World Wide Web is home to a great number of marketing opportunities that you could avail of, with no damage to your business' budget whatsoever."

Read tips here
http://www.opentips.com/advertising/5-free-online-advertising-channels-for-your-business

Door to Door Advt Tips

2010-10-18T20:30:00.000-04:00

Door hangers are advertising materials you see hanging in the door knobs in some areas. They may appear to have a strange name but they have been around for a long time. This piece of paper have gained popularity recently and small businesses started to use this for advertising purposes.

Read tips here
http://doorhangers.smugnet.org/door-advertising/benefits-of-using-door-hangers

10 Golden Tips for Advertising on a Zero Budget

2010-10-07T00:47:00.000-04:00

by Dirk Dupon

Here are the 10 best tips for increasing your visibility on the web. And this without a cost!

Read his tips here
http://www.thewritemarket.com/mcnn/index.php?mcnn=dupon&title=10%20Golden%20Tips%20for%20Advertising%20on%20a%20Zero%20Budget

Advertising Principles Tips

2010-10-04T15:37:00.001-04:00

Read these 13 Advertising Principles Tips tips to make your life smarter, better, faster and wiser.

http://copywriting.lifetips.com/cat/6934/advertising-principles/index.html

Magazine Advertising Tips

2010-10-02T11:50:00.000-04:00

By Joshua Duvauchelle, eHow Contributor

"...Though magazine ads are often expensive, several advertising tips and strategies can help maximize your return on your advertising investment."

Read tips here
http://www.ehow.com/list_6196645_magazine-advertising-tips.html

Advertising Campaign's

2010-09-28T14:39:00.002-04:00

What is an Advertising Campaign?
http://www.wisegeek.com/what-is-an-advertising-campaign.htm

Advertising Campaign Definition
http://www.businessdictionary.com/definition/advertising-campaign.html

Complete Guide to Blog Advertising

2010-09-23T13:10:00.001-04:00

Courtesy of Cameron Chapman

Whether you’re a blogger who’s trying to decide how to (or even if you should) incorporate ads on your site, or a company trying to figure out how best to set up and manage a blog advertising campaign, the guide below will get you started. It covers the types of blog advertising, and then gives the rundown for how to proceed for both bloggers and advertisers.

Read guide here
http://www.instantshift.com/2010/06/10/complete-guide-to-blog-advertising

Mobile Advertising 101: Tips for Beginners

2010-09-22T09:56:00.001-04:00

by Enid Burns

"Advertisers rushing into the mobile arena should take heed. Maria Mandel, executive director of digital innovation at Ogilvy New York, advises them to crawl first by deploying SMS (define) messaging; walk, by using banner advertisements or building a mobile WAP (define) site; and then run by offering video or downloadable applications to consumers..."

Read article here
http://www.clickz.com/clickz/news/1690968/mobile-advertising-101-tips-beginners

23 Ways To Use An Ad Tracker

2010-09-21T03:56:00.001-04:00

Read complete list here
http://www.opentips.com/advertising/23-ways-to-use-an-ad-tracker

Facebook Advertising

2010-09-04T15:06:00.003-04:00

A lot of people are talking about advertising using Facebook, so I thought I would share some general information with you all. REMEMBER to always read everything associated with any site you wish to do business on and advertise. Good Luck!

Main Overview - http://www.facebook.com/advertising/?campaign_id=402047449186&placement=pf&extra_1=0

Guide - http://www.facebook.com/adsmarketing

Getting Started - http://www.facebook.com/adsmarketing/#!/adsmarketing/index.php?sk=gettingstarted

Lower Your Online Advertising Cost & Market More!

2010-07-15T16:22:00.002-04:00

Provided courtesy of WahMagazine
Audio Podcast, Air date March 2010

Listen and view details on this recorded audio podcast here
http://www.talkshoe.com/talkshoe/web/talkCast.jsp?masterId=76542&cmd=tc

Generating Publicity at Trade Shows

2010-06-30T14:40:00.002-04:00

By Shannon Cherry, APR, MA

"A trade show is an exposition held for members of a common or related industry, generally with booths or displays to demonstrate one’s products or services. This event can give you the chance to connect with current and perspective customers and is also a great opportunity in generating publicity for you and your business..."

Continue reading tips here
http://www.ryze.com/posttopic.php?topicid=891867&confid=1022

Summer Advertising Tips

2010-06-24T12:28:00.006-04:00

"...Summer is a prime season for increasing your sales. More people get out of the home, school-age children spend time outside and in local businesses, and there is a general sense of spending more with summer freedom. To get your part of the summer spending season, here are summer advertising tips you can use to direct customers to your store and even to your online website."

Read part 1 here
http://www.morebusiness.com/summer-advertising-tips

Read part 2 here
http://www.morebusiness.com/summer-advertising-tips-part2

Download PDF Version
http://www.morebusiness.com/node/6976/pdf

Top 100 Sites - General (Banner/Button Exchange)

2010-06-21T20:14:00.004-04:00

Free Advertising Book (PDF - MP3)

2010-06-17T14:53:00.002-04:00

Prescription for Advertising --
A Common Sense Cure for Business Owners and Managers. Your guide to understanding the complex and confusing world of advertising.

Written by Edmond A. Bruneau, President of Creative Consultants

Read details and find link to download here
http://www.freeadvertisingbook.com

10 Dynamic Ways To Get Low-Cost, High-Return Advertising

2010-05-12T07:20:00.002-04:00

by © Brett Krkosska - All Rights Reserved
Managing Editor http://www.homebiztools.com

You get what you pay for. That's the adage. Is it possible to put this old saying on the shelf and find low-cost advertising with great returns on your investment?

Read his tips here
http://www.homebiztools.com/low_cost.htm

How to Create Award Winning Advertising

2010-04-27T20:09:00.003-04:00

By Jim Kirkpatrick, eHow Member

I use to own a advertising agency and always enjoyed the creative side of it. I was a good concept person and enjoyed a challenge to provide a advertisement that got noticed.

Read his article here
http://www.ehow.com/how_6086390_create-award-winning-advertising.html

Article: 7 Steps To Writing The Perfect Ad

2010-04-21T07:12:00.001-04:00

by Tim Bossie

Excerpt:
"Placing classified ads in ezines, directories and pay-per-click search engines are still the best ways to get your message across to the masses. If you can come up with a "perfect" ad, then your chances of getting the click-thru are multiplied exponentially..."

Read article here
http://www.businesshighlight.org/writing/copywriting/7-steps-to-writing-the-perfect-ad.html?Highlight_Sess=17dc3056d577ae46e80a93fa98e8a6eb

Online Classifieds - Free & Paid

2010-01-07T16:57:00.005-05:00

7 Secrets to Writing a Successful Ad

2009-12-30T14:04:00.001-05:00

by Shery Ma Belle Arrieta

Whether you're advertising a product on print, radio or Internet, these 7 secrets will help you write and successfully advertise your product.

Read her tips here
http://www.businesshighlight.org/marketing/advertising/7-secrets-to-writing-a-successful-ad.html

5 Common Advertising Mistakes You Can Easily Avoid

2009-12-11T23:29:00.000-05:00

by Bob Leduc

These 5 common advertising mistakes cause you to lose sales.
But you can easily avoid these mistakes once you become
aware of them.

Read tips here
http://www.ryze.com/postdisplay.php?confid=1125&messageid=472240

Advertising Offline Tips

2009-12-01T01:58:00.002-05:00

by Shelly Hill
http://www.ryze.com/go/Ravish30

There are alot of things you can do to advertise OFFLINE. These days I see way too many people ONLY focusing on the Online prospects....well LOCAL OFFLINE customers can BUY FROM YOU online too so don't over look them!

Read tips here
http://www.ryze.com/posttopic.php?topicid=166711&confid=1022

Reciprocal Link Exchanges

2009-11-23T22:50:00.016-05:00

9 Free Advertising Solutions

2009-11-20T02:36:00.001-05:00

By Suzanne Driscoll

"...Advertising your business and attracting new customers should be an ongoing process, and there are many things you can do that cost absolutely nothing. In these times money might be tight but the need for revenue is continuous, here are just a few suggestions."

Read article here
http://ow.ly/vbFU

Banner/Button Exchange Advt

2009-11-13T23:26:00.008-05:00

What is a Button Exchange?
http://www.marketingterms.com/dictionary/banner_exchange

What are Banner Ads?
http://www.marketingterms.com/dictionary/banner_ad

Directory Searches:
Google
http://directory.google.com/Top/Computers/Internet/Web_Design_and_Development/Promotion/Advertising,_Banners,_and_Exchanges/Banner_Exchanges

Yahoo
http://dir.yahoo.com/Business_and_Economy/Business_to_Business/Marketing_and_Advertising/Internet/Promotion/Banner_and_Link_Exchanges

[Links updated 4/7/11]
FREE Banner/Button Advertising:
At Home With God Banner Exchange
http://iam.homewithgod.com/glimpsesofgod/banners.htm

Banner Co Op
http://www.bannerco-op.com/infoteam

Christian Banner Exchange
http://iam.homewithgod.com/glimpsesofgod/exchanges.html

Free Banner Exchanges
http://home.free-banners.com
http://www.bannersmania.com
http://iam.homewithgod.com/glimpsesofgod/links.html
http://iam.homewithgod.com/glimpsesofgod/links2.html
http://iam.homewithgod.com/glimpsesofgod/links3.html
http://www.prospector.cz/Free-web-site-promotion/Banner-exchanges

The Country Gallery Free Arts&Crafts Exchange
http://www.thecountrygallery.net/bp

TidBits Banner Exchange
http://www.tidbit-couture.com/store/WSshowlinks.asp

Paid Banner/Button Advertising:
A Work at Home Mom
http://awahm.biz/advertise.html

Consultant Moms (scroll down)
http://www.consultantmoms.com/advertise.html

Country Crafts Directory
http://www.123websiteservices.com/~ccdir/links.html

Crafts N Graphics
http://craftsngraphics.com/ad.htm

Prim Mart
http://primmart.com/advertising.asp

WAHM City
http://www.wahmcity.com/advertise.html

Traffic Exchange Sites

2009-11-03T14:16:00.004-05:00

Adsense Elite Team
http://www.adsenseeliteteam.com/?_w=login

AdsTrek (Impression)
http://www.startxchange.com

Banner Co-Op
http://www.bannerco-op.com

Clicks N More
http://www.clicksnmore.com/?rid=2176

Crazy Traffic
http://www.crazytraffic.com/cgi-bin/crazytraffic.cgi?fre

GX99
http://gx99.info

Hit War (Manual)
http://hitwar.biz/?r=59382

Host A Party
http://www.hostapartyonline.com/free_website_traffic.htm

Jesus Traffic 4 All
http://www.jesustraffic4all.com/?ref=249

Link Crews (Controlled)
http://www.linkcrews.com/?id=2935

Max Traffic Pro
http://maxtrafficpro.com

Mega Hitter
http://www.megahitter.com/?westbiz

Quarterly Surf (Manual)
http://www.quarterlysurf.net/?rid=88

Start Xchange (Manual)
http://www.startxchange.com

Traffic Echoes (Targeted)
http://trafficechoes.com/?r=59739

Traffic Freedom
http://trafficfreedom.mysurfsite.com/?ref=34

Free Plubgoard's

2009-10-25T11:29:00.029-04:00

[Links Verified 1/24/11]

NOTE - most of these are for family friendly sites/businesses only (some are for craft/crafter sites only) and will not accept, promote or post anything else.

100 Gift Shops Plug
http://www.100giftshops.com/plugboard.htm

APlug
http://aplug.22web.net

A Primitive Site Promotion
http://abprimitivesitepromotion.com/pages/Plugboard.php

Candy "Os"
http://www.freewebs.com/candyos/myplugboard.htm

Dowdy Doodles Clipart
http://www.dowdydoodles.com/catalog/index.php?main_page=plugboard

Embroidery Biz Opp
http://embroiderybizexpo.com/plugboard.html

Family Plugs
http://www.kieben.com/familyplugs

Keepsake Cottage
http://www.keepsakescottage.com/store/WsPages.asp?ID=1

Military WAHM
http://www.mwahm.com/plugboard.htm

Online Business Junction
http://www.onlinebusinessjunction.com/marketing/plug-board

Plugnacious
http://www.kieben.com/plugnacious

Plugtastic
http://plugtastic.synthasite.com

Primitive Hodge Podge
http://www.primitivehodgepodge.com/store/WsAncillary.asp?ID=3

Primitive Square Marketplace
http://www.primitivesquaremarketplace.com/store/WsPages.asp?ID=4

Primitive Stiches
http://www.primitive-stitches.com/pages/PlugBoard.php

The Country Gallery
http://www.thecountrygallery.net/plugboard.htm

WAHM Plugboard
http://www.wahmplugboard.com

Free Advertising Forums & Boards

2009-10-20T10:02:00.013-04:00

[Links Verified 1/24/11]

General List:
Advertise Your Site Forum
http://www.advertiseyoursite.net

Biz Opps Board
http://www.instantmessageboards.com/viewforum.php?f=113

Bizz Opps
http://www.instantmessageboards.com/viewforum.php?f=775

Forum 4 All
http://opptbiz4u.forumwise.com

Free Advertising Forum 1
http://www.freeadvertisingforum.com

Home Biz Express Board
http://www.instantmessageboards.com/viewforum.php?f=2128

Home Biz Opps Board
http://www.instantmessageboards.com/viewforum.php?f=527

Opportunity News Board
http://www.instantmessageboards.com/viewforum.php?f=53

Post Free Ads Forum
http://postfreeads.free-forums.org

Post Your Ad For Free
http://www.postyouradforfree.com

Star Advertising
http://www.instantmessageboards.com/viewforum.php?f=797

Why Do Work Forum
http://www.whydowork.com/forums

World Wide Work At Home Forum
http://www.worldwideworkathome.com/forum

Moms/Women List:
Bizzy Moms Board
http://www.bizymoms.com/forums/index-forums.php

Freelance Moms Board
http://www.freelancemom.com/forum/index.php

Free Mommy Ads Forum
http://www.instantmessageboards.com/viewforum.php?f=792

Frugal Mom
http://www.frugalmom.net/forums/index.php

Home Party Plan & DS Community/Forum
http://directsellingopportunities.com/community_forums

Home Party Plan Forum
http://www.homepartyplannetwork.com/boards/index.php

Mommy Community 1
http://www.internetbasedmoms.com/bb/index.php

Mommy Community 2
http://mommycommunity.yuku.com

Mommy Enterprise Board
http://mommyenterprises.com/forum/index.php

MommysHelperOnline Community
http://www.mommyshelpercommunity.com/phpBB2

Moms Source Board
http://www.momssource.com/Message_Boards

Mothers Work At Home Forum
http://mothersworkathome.com/momsboards

Sales Mom Forum
http://www.salesmomsforum.com

Stay At Home Mothers Forum
http://www.sahm.forumwise.com/forum.html

The WAHM Shack Board
http://www.thewahmshack.com/board/index.php

WAHM Addicts Board
http://wahmaddicts.proboards.com/index.cgi

WAHM Annouce Forum Board
http://wahm.forumwise.com/forum.html

WAHM Forum
http://www.wahm.com/forum

WAHM Zone Forum Board
http://www.wahmforums.com/boards

Work At Home Network Forum
http://www.workathomenetwork.com/forum.html

Work At Home Space Forum
http://www.workathomespace.com/forum

A WAHM Guide: Answers to Banner and Button Ad FAQ’s

2009-10-19T16:04:00.002-04:00

by Tara Cooks

Welcome to World Wide Web of WAHM Advertising! It’s quite an adventure when you first step into the WAHM virtual marketplace. It can sometimes be quite scary. There is so much to learn and everything seems to move so quickly.

Read her guide here
http://www.ryze.com/posttopic.php?topicid=331861&confid=1022